"Up to" 50% off...

[BishyBarnyBee]

Is it just me, or does it make you hate the retailer when they do this and you check and you find a few obscure items are 50% off and everything else is barely reduced at all?

It's happened to me a few times coming up to Black Friday, big names that I like and buy regularly. It makes me feel really resentful and manipulated. But it did make me click on the link, so perhaps it does increase their sales?

YABU - it's a perfectly reasonable marketing strategy
YANBU - it gives you the rage every time and makes you love your favourite brands just a little bit less.

It annoys me every time - ‘up to’ 50 per cent off could mean 1 per cent off, or a fraction of a per cent. It’s like they are laughing at customers’ gullibility.

I increasingly can't be bothered with buying anything tbh.

I get loads of emails from retailers. A lot of them I delete without even reading.

Of the ones I do bother with a lot of them, as you say, aren't offering many genuine reductions.

Of the others the ability to filter products accurately on the site means wading through loads of stuff irrelevant to my search.Quite often as I'm battling through the website my brain starts asking me Do you REALLY need more stuff? And I end up exiting the site without buying anything.

I'm another one who hardly buys anything these days. Sales aren't bargains, they are factored into the business model and pricing structure. I'm tired of drowning in "stuff".

Yes, it’s daft. ‘At least 25% off’ or ‘’10-50% off” would be more accurate and not misleading.