To think content creators are scraping the barrel a bit

[Traballo]

I know content creation these days is all about authenticity and not so much the glitzy 'influencer' vibe of the past. But the stuff Instagram keeps suggesting I follow really is starting to grate on me - people seem to take the most mundane things and make it into 'content' or frame themselves in a certain way.

Example 1 - I keep seeing videos about bilingual families. I have searched for some content on this in the past but purely for advice from professionals/ speech therapists as we are a bilingual/ bicultual family. However, now I'm being overrun with mundane reel suggestions like 'My bilingual child recites the ABC',/ 'Watch my bilingual child correct my French'. Also tons from bicultural families where every single tiny thing is made into a video 'My husband tries X dish from X country' 'Why I married a man from X country' - sorry, but who cares?

Example 2 - probably linked to the above, I'm also inundated with suggestions to follow creators who are from the UK but decided to move somewhere else, often my husbands home country, and now document their every move. One British guy filmed a visit from his parents to said country and literally filmed them trying every dish and their reaction. At first, I quite liked this sort of content but I've seen it repeated and being done by so many now that it's got boring. It's always the same narrative 'I hated my life in UK so here I am in X county' or 'Emigrating is so tough but look at me doing the most mundane thing in new country'

Maybe I'm just old and out of touch but it feels like people just do a lot of the same types of thing or make things like bicultural relationships or bilingualism into a massive deal for clicks and engagement (rather than it being about advice)

I've only come across this recently, I had no idea what they were and I'm 34. Have I reached the "showing my age" phase of my life🤣 I had to Google it.

But what struck me was how many people are calling themselves content creaters. I saw one at a wedding only last week and I must say the finish was lovely. However the amount of poorly edited rubbish online is in great amounts too. I think its become an easy career for nearly anyone to call themselves when there actually is a skill to it.

Easy career 🤣

I am one (in a niche) and it’s a daily grind and you get very very little back for it.

Nobody is duty bound to give ‘advice’ - sometimes things are just for fun and there’s nothing wrong with that.

I also get the “I left the UK” videos. The funny part is that it’s mostly people who moved to the States and I moved from London to the US around five years ago. Maybe TikTok thinks it’s relatable? 😂

I have seen a lot of content on daily routines like getting ready for work, coming home from work etc etc.

Ive also seen stuff about visiting mundane places like shopping centres and doing mundane things like painting a room.

Just block the ones you don't like and follow the ones you do. There is lots of drivel on IG now with many folk jumping on the 'influencer' band wagon who actually very little to offer - just more of the same boring stuff. The best ones are the ones who are creative and have stayed true to themselves, not sold themselves and their values just for money. Mostly it is a shallow world but there are some inspirational ones out there you just have to weed through the crap, of which there is a lot.

Tbh I just follow genuinely funny /interesting people- comedians mostly. IG does show me Fesshole which I find funny and some funny memes usually around being older and I get some feminist stuff .
I just say not interested in anything I’m not bothered about.

I’m finding this tedious. Theres on who lives local to me who shows us her weekly shop from Aldi.

I get frustrated when you are following a ‘home renovation’ influencer and they obviously get a sponser- before you know it they are posting about skin products and their ‘Tui blue’ holidy when I just want to see what you did in your downstairs bog!

I get similar content (not the kids stuff) and it’s often 2 nationalities that I am not. People presumably like to see a child recite their ABC or whatever and compare it to their own child’s development and watch for the same reasons that they watch other parenting vlogs like the ones who show their disabled kids doing stuff.

I don’t mind the weekly shop ones so much. They are often accompanied by what they cook for dinner that week which is content I like and I suppose it acts as factual content for people who might track the cost of food inflation in recent years.

I don't follow these people but stuff keeps popping up like "Things from the US that will blow your mind" - no they won't. They're mundane shit I couldn't care less about.
Some child - "Unbox my parcel with me: or some woman "Get ready with me"

Why "content creators" think we've time to waste engaging with this rubbish is beyond me.