I've never heard of any of this 😳 and I consider myself relatively healthy in terms of a somewhat varied diet, few UPFs, and walking everywhere. But I don't have social media or go in for any "wellness industry" type stuff so maybe that's where the gap in my knowledge is.
Is the advice to eat 30 plant-based foods a week, or 30 of just fruit and veg? I definitely don't hit it either way... a typical week's shopping at the moment looks like:
Apples, pears, bananas, satsumas, plums, dates, carrots, peas, brocolli, lentils, edamame beans, kidney beans, cucumber, avocado, tomatoes, baked beans (do they count?), butternut squash, mushrooms, leeks, potatoes (do they count?).
(Plus, if nuts and seeds count, then pumpkin seeds, sunflower seeds, cashews, ground almonds - but these usually get baked into a cake so probably not earning me any major health points!)
That's max 24, and I don't think I actually even get through all of that every week. People who are "easily" hitting 30 by Wednesday are getting something right that I'm not!