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Why can’t clothes shops sell clothes in sizes in proportion to the population

232 replies

noggla · 06/09/2025 08:39

50% of women are 16-18, so make half the clothes of that size. It makes more sense as Clothes retailers probably get more sales as if make fewer size 8 clothes. As the latter goes in the sale. Same with shoes. Make more 7-8. Also introduce size 9s.

OP posts:
1apenny2apenny · 06/09/2025 10:54

I find that there isn’t any consistency in sizing anyway. A 12 now is like an old 14 at least.

I think the weight loss drugs have contributed to all the smaller sizes going and only larger sizes left. People who lose huge amounts of weight need a whole new wardrobe.

Emmz1510 · 06/09/2025 10:55

PrincessofWells · 06/09/2025 08:56

Perhaps the 16 - 18s should lose the weight . . . Normalising being fat is not something society should be doing.

There’s always one…

Frugalgal · 06/09/2025 10:57

Some here saying there's no evidence tag size 16 is the average and that it's more like size 12. Why then is the 16 always the first to sell out?

Digdongdoo · 06/09/2025 10:59

Frugalgal · 06/09/2025 10:57

Some here saying there's no evidence tag size 16 is the average and that it's more like size 12. Why then is the 16 always the first to sell out?

How do you know it's always first to sell out?

InveterateWineDrinker · 06/09/2025 10:59

I think it would be a lot better for the UK's population to return to a healthy weight.

FancyBiscuitsLevel · 06/09/2025 10:59

For those smaller women saying it’s all big sizes left, no small, and then larger women saying it’s all small sizes available, no big - that’s because different styles and shapes flatter different body sizes.

Clothes designed to look good on 8-10 sized women will sell out in those sizes quicker as size 16-18 women would think that item wouldn’t flatter them. Clothes designed to look good on size 16-18 women will sell in those sizes first then the scaled down versions will be left on the rails.

soupyspoon · 06/09/2025 11:03

Imhereagainseriously · 06/09/2025 09:56

Its like the teeny tiny bat signal goes up 😂😂😂

Theres always one and its obviously you this morning

Im nearly 11 stone,, 5.6 or 5.5ish, not petite by any means. Even when Im 10stone which is what Im meant to be I am not petite.

I have to buy petite ranges to get a good fit. My clothes are 8-10, which clearly I am no where near in actual fact

Clothes are way too big, ill cut, badly designed, swathes of unnecessary fabric. Lumpy shapeless.

PloddingAlong21 · 06/09/2025 11:03

It’s supply and demand. The profile of shopper they have is not going to be equal across all shops.

Ones more aimed at younger teens wouldn’t be sticking loads of size 14-16, as more are probably a smaller frame as an example.

They will stock based on their customer profile and what sells most quickly.

Happysinglemum72 · 06/09/2025 11:05

They do! Every shop is full of these sizes I cannot get a size 8 always have to shop on line…. Controversially smaller sized clothes should cheaper than something that uses twice the material.

Emmz1510 · 06/09/2025 11:06

I’m around a size 16 (although it does depend on the retailer sometimes- I do own some 12/14 that I fit into and in some stores I’m 18). What I have difficulty with is shape. It seems that at the moment EVERY top/jumper/dress has a high neck! It’s is very hard to get nice v or scoop neck shapes to suit those of us with larger busts. We do not suit high necks! I look like maw Broon in those (Scots will know what I mean), too matronly. Also what is it with everything being cut so short? Right now all the fashionable tops are a shorter length so land right on my tummy, my worst part, or worse above it. The sizes might be available for larger sizes (I generally find they are) but that doesn’t mean the shape and cut will suit us larger ladies.

soupyspoon · 06/09/2025 11:10

Emmz1510 · 06/09/2025 11:06

I’m around a size 16 (although it does depend on the retailer sometimes- I do own some 12/14 that I fit into and in some stores I’m 18). What I have difficulty with is shape. It seems that at the moment EVERY top/jumper/dress has a high neck! It’s is very hard to get nice v or scoop neck shapes to suit those of us with larger busts. We do not suit high necks! I look like maw Broon in those (Scots will know what I mean), too matronly. Also what is it with everything being cut so short? Right now all the fashionable tops are a shorter length so land right on my tummy, my worst part, or worse above it. The sizes might be available for larger sizes (I generally find they are) but that doesn’t mean the shape and cut will suit us larger ladies.

Although Im the opposite and find v or scoop necks are enourmous and show all my bra straps and fall off my shoulders, thats what I mean by terrible cuts.

Lickityspit · 06/09/2025 11:11

Try finding shoes with size 3 feet. I think they make one pair and a lot of styles only start in a 4

whatsit84 · 06/09/2025 11:14

I’m a 10/12 and they seem to be the sizes that sell quickly esp as a PP notes in the supermarkets etc - loads of 18s and 20s always.

ThatCyanCat · 06/09/2025 11:15

noggla · 06/09/2025 08:39

50% of women are 16-18, so make half the clothes of that size. It makes more sense as Clothes retailers probably get more sales as if make fewer size 8 clothes. As the latter goes in the sale. Same with shoes. Make more 7-8. Also introduce size 9s.

It's not that simple. They have to cut a size range based around the median in the size run, it's to do with how the larger and smaller sizes scale on the available material relative to that. It wouldn't be cost or logistically efficient to make literally half the clothes one size, unless prices went right up to account for all the unsold sizes and wasted material that would come about as a result.

However, if 16-18 is by far the most common size, it will eventually become more important in how the other sizes are scaled (at least until the proportions no longer work and you need a size break) Since size numbers are based on archaic scaling systems rather than specific measurements (it's much easier to scale and pattern cut around a scaling system than an individualised system for each size), plus the fact that there's no standardisation and it's harder than ever to profile customers, you'll find that changes the sizing dimensions. That's what people call vanity sizing, but it's nothing to do with flattering plus size women, much as I know nobody wants to hear that.

You probably don't want standardised sizing anyway, or people with big boobs or long legs really will never find anything to fit. You probably do know which places tend to cater better for your shape; do you want to lose that?

Also, it's worth remembering that you need to keep a realistic idea of how perfectly a mass produced item is likely to fit any random person.

Edited to correct an error, sorry.

Imisssleep2 · 06/09/2025 11:16

I am sure the clothing retailers have many many data models that tell them what proportion of each size to make. They will not make an equal number of each size, they will do it proportionate to what sells. They will not create un necessary waste/lost profits making loads in a size hardly anyone buys where they would end up selling reduced.

ThatCyanCat · 06/09/2025 11:18

soupyspoon · 06/09/2025 11:10

Although Im the opposite and find v or scoop necks are enourmous and show all my bra straps and fall off my shoulders, thats what I mean by terrible cuts.

I expect you have narrower shoulders than average. The cut probably is terrible because it usually is these days wherever you go, but it's not necessarily badly cut because it doesn't fit you. It's a mass produced item.

Catpuss66 · 06/09/2025 11:19

Having been on steroids & have kidney disease & inflammatory arthritis my weight has gone up, noticed this year lots shops have stopped using sizes 14 & above or XL. Also what this thing with everything stopping above the waist band cardigans, jumpers, T shits I don’t want a cropped top. I am sure these designers do it to make women look shit or save money & call it fashion. They are trying to get women back in structured clothes again so limiting comfortable clothes & sizes. Seen a top in Tesco just woollen hoodie sizes XL & L sold out in store thought I will get online, same sizes sold out on line too.

Digdongdoo · 06/09/2025 11:20

soupyspoon · 06/09/2025 11:10

Although Im the opposite and find v or scoop necks are enourmous and show all my bra straps and fall off my shoulders, thats what I mean by terrible cuts.

You need to branch out a bit. Different shops cut for different cuts.

ThatCyanCat · 06/09/2025 11:22

WaltzingWaters · 06/09/2025 08:50

As a size 8-10 I usually find that there’s very little in the sales in my size and it’s all big sizes left.

That does surprise me because as you know, you're significantly smaller than average and the smaller sizes do tend to get cut because they fit into the leftover material after the larger sizes. Also, when I look at sales, the very small sizes do seem to be the ones most likely to be left. But it may depend on where you shop. I also think the market is still adjusting to the increase in plus sizes and is still working stuff out. It is complicated...

aspidernamedfluffy · 06/09/2025 11:23

When I was size 16-18 it was always the 10-12's left on sale...now I'm a 10-12 it's the 16-18's left...I can't fecking win. 😃

TicklishMintDuck · 06/09/2025 11:23

Where are all the Bigfoot women? I’m size 5 and I though size 5/6 was probably most common.

Gettingbysomehow · 06/09/2025 11:23

And start making half sizes in shoes and different width fittings in shoes please. In the dtates you can get any size and width. Im 5.5E and none of the shoes I love are in this size. I can't get a 6 becsuse one foot is 5.5 and the other 5 so I can't size up or down.

ThatCyanCat · 06/09/2025 11:24

Digdongdoo · 06/09/2025 11:20

You need to branch out a bit. Different shops cut for different cuts.

And that's why we don't actually want total standardisation!

It is a total fucker trying to find decent stuff now though, for sure. I do wonder whether online shopping, where we try stuff on at home and then keep it even though it doesn't fit or is shit because it's too much hassle to return, or cost so little we can't be fussed, is skewing makers' ideas about what the cuts and dimensions should actually be.

Elsvieta · 06/09/2025 11:25

It's the same with height - I am the height of the average British woman, five foot four - so why is almost every pair of trousers I look at is 3 or 4 inches longer than my legs? The number of times I've wanted trousers and left without buying anything because they didn't have anything to fit normal-length legs and a size 14 waist. Sometimes it seems like they don't want to make money.

CarefullyCuratedFurniture · 06/09/2025 11:27

When I lost a shitload of weight, I discovered that I look much better in structured clothes than in baggy soft things. Ive given up on high street stuff for the most part, because I found that actually I have quite narrow shoulders (that previously looked broad because FAT) and everything from bras up is too wide. I buy a lot of stuff from vinted.

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