Do you read blogs?

[SpidersAreShitheads]

I've been working as a copywriter for around 15 years and until recently, have always had a queue of clients.

Enter AI.

My industry has been utterly decimated by AI. No one really cares if the content is correct as long as it looks OK. I still have one big client where I earn enough to pay the bills but honestly, it's squeaky bum time. If they vanish, I'll be off to Only Fans (joking....unless there's a market for chubby 49-year-olds who like reading and being left alone).

To save the world from that, I'm trying to create other ways to earn a living. I have spotted what I think is a gap in the market, and I'd like to set up a blog. I won't bore you with details but it's craft-related. And fun. So even if it earns fuck all, I'll enjoy doing it.

I've asked DP to help with the technical aspects because he's good at that kind of thing. We've just had a conversation where he's said that no one reads blogs any more, it's just about video content.

I know videos are popular and I don't mind some videos on my blog, but he thinks a blog is pointless and I should do a video blog instead.

I hate watching videos, I like reading a proper blog so I can go back over what's been said, look at the photos etc. DP said no one will read it but me, and that no one else is like that.

Thing is, I hate audio books and I know they're really popular so maybe it's just me that belongs in the last century....

What do you say MN? Would you read a blog that interests you? Or would you only watch videos on either YouTube or TikTok?

As a point of note, my blog content will be way better than what I've just banged out here. Honestly.

YABU: Written blogs are boring even if they're about something I love
YANBU: You are definitely right and written blogs still have their place

Yeah I've had some jobs recently which have involved tidying up AI copy, it is tedious. I'm planning to move away from my desk and lean into my practical skills—do more project management and maybe landscape design.

Yes, absolutely I keep up with SEO, SaaS, and AI blogs all the time because trends shift fast. For example, HubSpot reports 75% of searchers never scroll past page one, and Backlinko’s blog recently broke down how long-form content gets 77% more backlinks. At SaaSpedia, we also study client data and industry blogs to spot patterns earlier.
The risk? If you’re not reading or applying insights from top blogs, you’ll miss algorithm changes and competitor strategies. That’s often why companies come to us — they realize they’ve fallen behind simply because they weren’t staying updated.