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Share your dilemmas and get honest opinions from other Mumsnetters.

Does having Christmas stuff in the shops for 4 months of the year cause Christmas to be a letdown

143 replies

Fiis · 28/08/2025 18:30

I think it does. Those tubs of inferior chocolate like Roses, are not Christmasy as places with a moderate Muslim population have them on sale for Eid.

Visited 5 or 6 European countries in Sept and Oct and their shops had nothing! These countries celebrate Christmas.

If these countries are able not to have Christmas crap in the shops in Sept. Why can’t the UK?

OP posts:
ChangingWeight · 29/08/2025 06:26

the shops don’t do this because of Muslims, they do it to make more money

Eccythumpy · 29/08/2025 06:28

I live in Spain and the earliest Ive seen Christmas bits for sale in our local supermarket is the last week in November.

WhatNoRaisins · 29/08/2025 06:28

I think that there is something fundamentally unhealthy about having a single "magical" day that we build up to in a frenzy and then nothing else is seen as worthwhile for the rest of the year. That way lies madness, over consumption, a massive post event let down and hysteria over which grandparents get Christmas Day.

After too many Januarys that have left me depressed to the point of wondering if I should see my GP I've realised that I can't do secular capitalist Christmas. Personally I've decided to cut back on spending time in shops that want me to rush into the Christmas season months ahead.

LouiseTopaz · 29/08/2025 06:35

I can't wait to make this the best Christmas possible for my son he will nearlly be 2, I've already booked the polar express experience and bought loads of decorations. Last year he was too young and really sick. I want to make it extra special for him and I know he will love all the lights and decorations. I love Christmas, and seeing all of the decorations in shops. We're all different, I know a few people the same as me I can't explain but it just makes me so happy so that's who they cater to 🤣

LaurieFairyCake · 29/08/2025 06:36

I love Christmas and my enjoyment of it is not affected by the stuff in the shops as autumn is my favourite season (I’ve no interest in Halloween or bonfire night).

I do see the whole autumn season as the lead up to Christmas, it’s my longest holiday time of the year and I take the whole two weeks off.

Fiis · 29/08/2025 06:56

Eccythumpy · 29/08/2025 06:28

I live in Spain and the earliest Ive seen Christmas bits for sale in our local supermarket is the last week in November.

Why can’t shops in the UK do this???

OP posts:
Fiis · 29/08/2025 07:03

WhatNoRaisins · 29/08/2025 06:28

I think that there is something fundamentally unhealthy about having a single "magical" day that we build up to in a frenzy and then nothing else is seen as worthwhile for the rest of the year. That way lies madness, over consumption, a massive post event let down and hysteria over which grandparents get Christmas Day.

After too many Januarys that have left me depressed to the point of wondering if I should see my GP I've realised that I can't do secular capitalist Christmas. Personally I've decided to cut back on spending time in shops that want me to rush into the Christmas season months ahead.

My family hasn’t done presents for at least 20 years now. We don’t miss it.

People should not get stressed and waste money and time for stuff that people don’t want or need. People buy stuff like nuts in shells ‘because it’s Christmas’. Nobody eats them as taste awful.

People need to step away from copying SM and competing with their friends on who has the blingiest decs. Being yourself is nicer

OP posts:
xanthomelana · 29/08/2025 07:07

At least you don’t have to work in retail and have people moaning about Christmas stock to you at least twenty times a day. We hate it too but have no say over when it goes out on the shop floor.

WhatNoRaisins · 29/08/2025 07:11

I think that shop bought tat has become a bit of an opium for the masses. Like I can't afford any better than a flatshare despite pushing 40 but I can afford to buy another seasonal ornament.

Said it before on another thread, I'm not moved by the argument that these shops absolutely have to stock Christmas tat for months at a time because they couldn't turn over all their sales in a shorter period. We don't need to be buying all of this. We managed to celebrate Christmas just fine without it being for sale in August.

MoltenLasagne · 29/08/2025 07:12

I don't go to the shops that often so it doesn't really bother me, what winds me up more is that because things are out early, by the time I am ready to do Christmas shopping (November time) things are sold out.

We've also already missed booking Father Christmas at the local place near us because apparently they release the tickets in August!

BogRollBOGOF · 29/08/2025 07:14

SisterMargaretta · 28/08/2025 18:50

I do think it can make people feel fed up with Christmas by the time it comes. No wonder some people seem to take all their decorations down on Boxing Day.

I find it annoying how the shops always seem to be so far ahead of the calendar. I went to a shopping centre at the beginning of August to get some holiday clothes for DD and it was full of knitwear and winter coats, I could hardly get anything she needed. Went to France for two weeks and everything in the shops was still summer based - swimming things and sun cream everywhere, not a woolly jumper in sight. Got back to the UK to find the shops full of Halloween and autumnal decorations. Who are these people buying special cushions for autumn?

Edited

I buy less clothes for shops being out of season. I want to buy what I need now, not hoping I don't waste money on blindly guessing what I might need in the future (remembers the enthusuastic buying 6-9m clothes debacle- they ended up out of season as his rate of growth changed)

One year we had a holiday booked for October. With a some weeks to go with the weather still mild, I realised that between 5 summers of pregnancy/ BFing or just generally lousy weather, I needed some summer clothes that fitted, and could only get absolute dregs on final discount hanging sadly at the end of the racks, because everything else was thick woolly jumpers.

FlowersAndFruit · 29/08/2025 07:19

Well, it's sad when it is all ripped down on boxing day. They are so keen to race to the next marketing opportunity, it makes me feel that that is all they are interested in.

Jellycatspyjamas · 29/08/2025 07:21

As shops that is all they’re interested in - parting people from their money in whatever way they can. It’s literally the reason they exist.

iciclemelts · 29/08/2025 07:22

ShowOfHands · 28/08/2025 18:33

It's part of a Capitalist society. Back to School stuff is in stock in July, Easter eggs in December. Businesses need to make money and people need to spread the cost.

Doesn't bother me at all. In fact, I like it.

Back to school stuff is July is perfectly reasonable. Scottish children return mid August!

MyDadWasAnArse · 29/08/2025 07:24

NoSoupForU · 28/08/2025 18:33

No. I don't think being able to buy a tub of chocolates (which are available all year in a bag or box) makes Christmas crap.

I think people putting their decorations up the second halloween passes and putting ridiculous amounts of pressure on themselves to have a mountain of expensive presents, fill every moment with activities to "make memories" and have a picture perfect table and dinner are what does it.

Yes and then whipping them down on Boxing Day because,"it's all over innit" and they're pissed off with seeing them!

ohfook · 29/08/2025 07:25

I think so. I used to live somewhere where nothing Christmassy came into the shops until the beginning of December. I loved it, it was lovely heading into town and feeling like everything had transformed and it made December feel like such a special month.

Chocolateapot · 29/08/2025 07:26

BestZebbie · 28/08/2025 18:54

Definitely the only thing more annoying than very premature seasonal items is when they push out the things you actually want for the present season!

This! I went to the shops last weekend to buy stuff for my holiday and I couldn’t find anything. When I asked the shop assistant looked surprised like oh that’s all gone now it’s all autumn / Christmas stuff. It’s AUGUST 😫

RhaenysRocks · 29/08/2025 07:26

Gloriia · 28/08/2025 18:37

It does not bother me at all. Many people are short of funds and like to spread the cost by stocking up early. So easy to avoid the 'seasonal aisle' if it becomes too overwhelming.

So save up, put the money aside. I think it's more fun to do that ..you get to have a big shopping splurge in December rather than counting the pennies for four months and constantly deciding if this or that is enough. I also think you end up spending more of you start early because you almost forget you've already bought X presents and see more things.

MonkeyTennis34 · 29/08/2025 07:27

Not at all. I like it and able to maintain my excitement for 4 months!

RhaenysRocks · 29/08/2025 07:28

FlowersAndFruit · 29/08/2025 07:19

Well, it's sad when it is all ripped down on boxing day. They are so keen to race to the next marketing opportunity, it makes me feel that that is all they are interested in.

I agree. The big Tesco near me, if you go in on Christmas Eve they're ripping everything down and putting out pastel coloured laundry baskets and mops in the seasonal aisle. It's utterly depressing.

RhaenysRocks · 29/08/2025 07:33

Doingtheboxerbeat · 29/08/2025 01:57

I was literally about to mention my thread 🤭. It absolutely is about budgeting and the shops know that if they don't put it on the shelves early then canny shoppers will be buying it online , to get ahead.

@smoulderingmould some people are so poor shit at budgeting that they may not have the £50 or whatever amount now, let alone in December so they need to be reminded that something has to give , whether it's cancelling a subscription for a few months or buying cheaper food .

Then they should grow up and learn to adult FFS. As I said, I think shops do it because it makes you spend more. You buy some gifts in October and then you see more things in Nov, Dec, you forget about the pile you've stashed under the bed. If people put the money aside instead and went out a couple of weekends in a row they'd be less likely to do that. People getting into ridiculous debt, kids expecting hundreds of pounds if not thousands spent, it's awful. I'm not a Grinch and I love Christmas and my kids when little had a "pile" but never more than about 8-10 max. When they were little they'd be overwhelmed by more plus they get several things from three sets of grandparents, aunties etc.

Lunaballoon · 29/08/2025 07:39

I agree. I enjoy the actual Christmas period but the relentless build-up is way too much and has become an consumerist/advertising juggernaut.

WhySoManySocks · 29/08/2025 07:42

The solution would be a pact not to buy them until Dec. They are there because people buy them.

ChaToilLeam · 29/08/2025 07:45

Just ignore it. The shops wouldn't put them out if nobody bought them. Here in Germany it's already starting too - my colleague posted a picture of Christmas goods in her local supermarket. Usually it starts here as soon as Oktoberfest is over. 🙄

florasl · 29/08/2025 07:51

I like getting all my presents, food ordered, activities booked well in advance of December so I can enjoy it without anything to do or last minute rushing around.

I usually have almost everything wrapped and ready to go by December. We spend December doing lots of family activities from little things like hot chocolate and Christmas movies or bigger organised things like a trip to London to see the Christmas lights. I can enjoy them all without having any extra chores.

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