We have a special breakfast. Pancakes usually. With berries, squirty cream and chocolate spread available, all the best options…
My mother did this for me when I was a child - along with a birthday/ celebration cake after tea!!! I think I was about 6 or 7 when we got dial up, so certainly wasn’t for the gram. I don’t even use social media unless you count mumsnet! Certainly not a new idea, or something people just do for the gram!!
Balloons at all I’d consider excessive and probably just for social media.
I think it depends on what the gift is? Does a new backpack, shoes and uniform count? I personally don’t wrap these up and my kids know which one they’re having before first day but I wouldn’t think it was super weird to do it, I’d think that family just love celebrating/ a bit of mystery and excitement…. In primary school, my mum used to surprise me with a pencil case on first day, always very cute and had lots of brand new pencils and a sharpener with a container to hold onto sharpenings instead of having to go to a bin each time - how exciting! Used to love finding out what I got each year, always had something extra special in - different each year, sparkly writing pencils, cute rubbers or a massive 36 pack of pencils… It was never wrapped, and not compulsory, so felt like a real gift to me. I was one of the lucky few that had my own pencils. I fondly remember it. At secondary I just picked my own and no surprises then!
My DC also get a pencil case in primary, it seems most do now even though not compulsory. They already know what’s in it as they put it all in. But no harm if you want to do it as a surprise, count it as a gift, even wrap it up? I think it depends on what the gift is whether it’s unusual/ excessive