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AIBU to be worried about this? Guess campaign uses AI models

32 replies

Robin67 · 27/07/2025 10:13

Throughout time women have often been held (by society and themselves) to limited and often unachievable beauty standards. This can lead to issues with self esteem. The digital revolution and social media have made it worse. More diverse casting and reduced photo shopping made it a bit better. Now Guess have employed an AI company (run by two very talented, and ironically beautiful women) to design a model for their campaigns. The model is next level beautiful. What does this mean for real people? Very few women can actually look like that, and not for long; think over 25 will already lose something in comparison to her. I despair for young women in particular and honestly this could lead to so many further issues with self esteem and self worth. The article is on the bbc website today.

OP posts:
MiloMinderbinder925 · 27/07/2025 12:03

NeverDropYourMooncup · 27/07/2025 11:47

Sports star - physically perfect and exceptional talent. Career lasts only a few years.
Politician - physically attractive is far more likely to be successful.
Activist - physically attractive is far more likely to gain attention in the media.
Artist - needs exceptional talent.
Singer - needs exceptional talent and very dependent upon physical attractiveness.
Actor - physically perfect, attractive and some talent required. Exceptional talent might mean some additional career opportunities past 34, being an international star may mean the occasional incredibly beautiful and physically perfect actor is able to continue without having to go down the cosmetic surgery route, but in all likelihood will be largely out of work once somebody younger comes along.
Musician - needs exceptional talent and physical attractiveness important for anything other than an anonymous accompanist/member of orchestra.
Scientist - needs exceptional intellect.

You've picked roles that are out of reach for pretty much 99+% of the population and are mostly dependent upon physical perfection/attractiveness.

@NeverDropYourMooncup

You've picked roles that are out of reach for pretty much 99+% of the population and are mostly dependent upon physical perfection/attractiveness.

Looks seem incredibly important to you which is my point. You seem to believe that people can only achieve something of worth if they're attractive. My point was that there are more important things you can aspire to be than attractive. You are welcome to add your own aspirations for girls.

DiscoBob · 27/07/2025 12:03

IShouldNotCoco · 27/07/2025 11:22

Isn’t the issue unattainable beauty standards, seeping unconsciously into people’s realities rather than feeling threatened by an image per se?

I guess so. But to know something's fully fake make me mentally class it as a cartoon or something. It doesn't register to me as a beauty standard. And I like real looking features on people, with flaws and uniqueness. So I wouldn't find an image like that attractive. Just very bland. Like they may as well just use a manequin.

EasternStandard · 27/07/2025 12:15

I don’t see the appeal of looking at AI versions of things whether it’s models or art.

I get it’s much cheaper and easier but seems empty.

duvetsmuvet · 27/07/2025 12:23

Sports star - physically perfect and exceptional talent. Career lasts only a few years.

Are sports stars physically perfect? Obviously they are fit & strong but it doesn't mean they have great proportions etc. Same for actors. Nobody is actually perfect even the most beautiful models.

NeverDropYourMooncup · 27/07/2025 12:28

MiloMinderbinder925 · 27/07/2025 12:03

@NeverDropYourMooncup

You've picked roles that are out of reach for pretty much 99+% of the population and are mostly dependent upon physical perfection/attractiveness.

Looks seem incredibly important to you which is my point. You seem to believe that people can only achieve something of worth if they're attractive. My point was that there are more important things you can aspire to be than attractive. You are welcome to add your own aspirations for girls.

Not especially important, no. Which is just as well with my appearance.

Off the top of my head, jobs I can think of could be;

Coder/Data Professional
Solicitor
Teacher
Engineer
Physiotherapist
Dog trainer
Vet
Dentist
Dental Nurse
Doctor
Nurse
Police Officer
Zookeeper
Civil Servant
Chef
Mechanic
Air traffic controller
HGV driver
Train Driver
Firefighter
Paramedic
Accountant/Auditor
Bookkeeper
Electrician
Plumber
Builder
Architect
Landscape Gardener
Conservation
Social Worker

Some of those require higher academic ability than others, some require higher levels of spatial reasoning than others, but none of them have physical perfection, attractiveness or the ability to be one of the best in world at something in order to do it.

LoveHearts69 · 27/07/2025 12:43

Isn’t the main concern that we can’t see how the clothes look on a real human? As AI must be just estimating what the item would look like on, so it would make me have less trust in a brand using this as it may not show how low cut/short an item really is on once you factor in real boobs/thighs for example?

CreationNat1on · 27/07/2025 15:52

Expectation v Reality, this is an longstanding advertising double standard. Advertised burger v real product.

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