Thats such a relief I was so concerned we had heard the last of her.
From grifter to guru: Hannah Ingram-Moore’s TikTok reinvention is an inspiration to us all
You have to feel for Hannah Ingram-Moore. One or two teensy little mistakes, like using the charity set up in your dad’s name – of which you were chief executive on £85,000 a year – to build a now-demolished spa complex at home, or not giving a portion of your £1.5m book deal to charity as promised, and you find yourself on the sharp end of a hate campaign. So unfair.
Thankfully, the daughter of Covid hero Captain Sir Tom Moore, who raised £39m for NHS charities by walking 100 laps of his garden in April 2020, still has love and kindness in her heart despite all this. So much so, in fact, that she’s generously sharing it with the rest of us.
For instance: “It’s easy to waste energy worrying about things you can’t control. But here’s the truth – your power lies in how you steady yourself.” Or how about: “When life feels uncertain, which it so often does, let’s lead with kindness. It’s the one thing we never run out of.” And the sort of advice that’s so hard to come by online: “Trust your instinct, you know more than you think.”
Certainly, she might prefer that to some of the comments left below the line on her self-help videos. “Can you give me advice on how to financially benefit from a charity I’ve set up in honour of a family member please?” says one. “Can you recommend someone who can build an extension?” asks another.
“You are ridiculous and ignorant,” is her standard reply. “FACT CHECK: £38.9m went entirely to NHS charities.” As Ingram-Moore puts it: “You don’t have to prove them wrong, you just have to believe in yourself and trust your truth.” Now that’s resilience in action.
www.theguardian.com/commentisfree/2025/jul/22/grifter-guru-hannah-ingram-moore-tiktok-reinvention-inspiration-all