Do you share that with everyone you meet?
Its simply a way of grouping people in to demographics.
Do you read your star sign?
The Silent Generation
This is the first defined generational group. It refers to those born between 1926 and 1945, so these are people who lived through World War Two. The name comes from an article in Time magazine from the 1950s, and alludes to the fact that the children of this generation were taught to be seen and not heard. According to Dr Abramson, this group are:
- disciplined
- value-oriented and loyal
- interested in direct communication, so enjoy speaking in person as opposed to via technology
Baby Boomers
This is the only generation that’s been defined by an official government body: The US Census Bureau (which is part of the country’s Department for Commerce and is responsible for collecting data from across the US). They’re so named because of the huge surge of births after World War Two. The group starts in 1946 and ends with those born around 1964, when the birthrate began to decline again. Dr Abramson says boomers are:
committed
self-sufficient
competitive (she thinks this may have something to do with how many of them there were)
Generation X
The Resolution Foundation thinktank defines Gen X as those born between 1966 and 1980. They grew up in a time when technology was advancing fast, but it wasn’t nearly as readily available as it is today. Because of this, this generation straddles both the digital and non-digital world, and understands the importance of both. Dr Abramson says these people are:
resourceful
logical
good problem-solvers
Millennials (Generation Y)
This is the cohort you’ve probably heard the most about. It’s not entirely certain where the generation starts and ends, but it’s approximately those born from 1980 to 1995. They’re often described as ‘lazy’ in the media and that they all the money they should be saving for a house on avocado toast, but th also the first generation to be “digital natives”, as Dr Abramson describes them. She thinks this makes them extremely self-sufficient, as they no longer have to rely on others to solve their problems or teach them things - they have the internet for that. Other defining characteristics include:
confident
curious
questioning authority -
Dr Abramson thinks that this can be perceived quite badly by some of the older generations, who would be less likely to do so
Generation Z
There are a few conflicting ideas about where this generation starts. Pew Statistics says 1997, Statistics Canada says 1993, and the Resolution foundation says 2000. Wherever it really begins though, we can safely say this group is young, and has never known a life without tech. That might be why their alternative name (coined by American psychologist Dr Jean Twenge) is iGen. Some of their characteristics include:
ambitious
digital-natives
confident
https://www.bbc.co.uk/bitesize/articles/zf8j92p
Same but different
The important thing to note according to Dr Abramson is that while these separations can be useful, at the end of the day we are individuals. It’s like with horoscopes: you may identify with one or two characteristics of being a Sagittarius or a Leo, but you won’t ever fit your star sign’s description exactly.
The same goes for cohorts, although as the stereotypes are given more prominence in the media, she notes that people in the different groups can “pigeon hole themselves into aligning themselves with those characteristics”.
What they can help us with, as Dr Abramson explains: is "so that we know how and when to work differently with a group.”
In other words, you wouldn’t treat a 60-year-old the same way would a teenager, so having these cohorts gives us a rough idea of what different age groups might want and need.