It seems to me that job interviews are no longer about my past experience and what I have done, but more about me demonstrating that I can do their job by imparting valuable information and insight about their business. I quite want to start telling them to get stuffed, but don't know politely how to do that.
In one he asked me "going through our customer range what products do you think are missing?" I answered with one, and he told me to keep going, and then said "I didn't know that was available anymore" on one. When I said it was he asked where from. I was then told that they decided not to hire for that role, but since then 3 of my 5 suggestions have gone live on their website. I am sure the other 2 are coming- they just haven't had time yet.
In another I mentioned market research and they said that is hard in this sector because it is niche. I said there are a couple of specialised panels that I would approach. They asked me who- I couldn't think of a way not to answer. I got a phone call 2 weeks later from a contact at the panel, thanking me for the referral. On that one they went with an internal candidate, who I am pretty sure they had decided on from the start.
How can I remain looking competent and helpful without giving people the answers they should get if they employ me.