Well good luck to anyone trying to 'imagine' their way out of the increases in price to food, gas and electric, business rates, insurance, licences the NI increases to employers, without putting their own prices up, or reducing what's on offer.
Have you managed to 'imagine' your way out of the cost of living increases?
Either way with the increases in everything and the reduction in disposable income for everyone, hospitality is going to take a hit. Charge less and keep customers but you can't sustain the cost increases then doors close. Charge more, meet costs but lose customers and the doors close.
It's not a problem with businesses or customers by and large, excepting those businesses that do profiteer and those customers that demand to be delivered a service for less than it costs to be delivered and resent that they need to pay the price of the service they want.
The problem is the current economic climate. As I said in a pp, one ingredient we use has tripled in price since 2020 - who should cover that increase? Should I work for less money so the customer doesn't have to pay more? (Until all the staff leave because that's unsustainable)
Should the business still supply it at a loss so the customer doesn't have to pay more? (Until they fold because that's unsustainable)
Does the business drop the quality of that ingredient, increase the price a bit (because the inferior product is still more expensive now than the superior one was 5 years ago) and sacrifice quality?
We all know that prices for everything have increased massively, either you pay the increases or you do without. But a lot of people don't want to do either, they want to blame the industry for ripping them off instead because they're pissed off for paying more for a service they want, but place no value in.