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MN have used my quote to promote a product I’ve never bought 🤔

979 replies

Wondermoomin · 01/05/2025 20:52

AIBU to expect MN recommendations, where they quote a poster/member, to be genuine?

I like being able to rely on recommendations in MN swears by and other emails. I excitedly opened an email with the subject “Big bargains for our most loyal Mumsnetters” wondering what MN could make me buy this time (I should probably get other hobbies).

Imagine my surprise to see my own username quoted there with a recommendation! Imagine my further surprise when I realised it was a post I wrote almost 8 years ago, and it was being used directly under a specific product to give the impression I was recommending it - and I’ve never even owned that particular thing mine was more expensive.

I don’t like posts being misrepresented as a recommendation for a specific product. It makes me question the credibility of other MN recommendations.

Hoping I’ll manage to attach screenshots.

PS my gazebo broke but I’ve replaced it. Still not with the brand I supposedly recommended according to the MN email.

MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
OP posts:
Thread gallery
63
TestingTestingWonTooFree · 01/05/2025 23:23

Looking forward to the response.

MakeYourOwnMusicStartYourOwnDance · 01/05/2025 23:24

Also maybe repost this in a new thread on Site Stuff?
They're more likely to see and respond on there.

Notatallanamechange · 01/05/2025 23:26

It’ll be an LLM ‘hallucinating’ basically. Not minimising the issue, but redirecting to the real issue:

Is MN providing internally created AI content to external companies for their advertising, without checking the AI output?

Is it mumsnet allowing external companies access to whole chunks of data, which they are then filtering through AI, without checking output?

Either way it’s a balls up. And one which should not be happening by a big company, who should have an AI director/lead/panel.

ARichtGoodDram · 01/05/2025 23:27

EmeraldLily · 01/05/2025 22:59

Everyone at MNHQ right now…..

Except it's nighttime so there's likely nobody around and it'll be ignored until morning (unless enough people report for it to be auto hidden)

kittensinthekitchen · 01/05/2025 23:27

Can people please stop suggesting this should be moved to Site Stuff?

This should not be yet another issue that MN attempt to hide away in a quieter area of the boards.

If they are at all competent, they'll find this thread perfectly easily where it is.

ARichtGoodDram · 01/05/2025 23:28

kittensinthekitchen · 01/05/2025 23:27

Can people please stop suggesting this should be moved to Site Stuff?

This should not be yet another issue that MN attempt to hide away in a quieter area of the boards.

If they are at all competent, they'll find this thread perfectly easily where it is.

Given the changes promised after the CSA issue you'd hope there are senior folks from MN Towers easily contactable outwith 9-5

MakeYourOwnMusicStartYourOwnDance · 01/05/2025 23:29

kittensinthekitchen · 01/05/2025 23:27

Can people please stop suggesting this should be moved to Site Stuff?

This should not be yet another issue that MN attempt to hide away in a quieter area of the boards.

If they are at all competent, they'll find this thread perfectly easily where it is.

Yeah good point, more people will see it here.
I didn't mean move the thread though, I meant start a different one too in Site Stuff that they would hopefully see.

Hoydenish · 01/05/2025 23:30

ARichtGoodDram · 01/05/2025 23:28

Given the changes promised after the CSA issue you'd hope there are senior folks from MN Towers easily contactable outwith 9-5

[casts admiring glance at outwith]

MakeYourOwnMusicStartYourOwnDance · 01/05/2025 23:31

Mypoorbody · 01/05/2025 22:09

@Wondermoomin Keep the screenshot safe as I wonder whether the content will magically change if someone else opens it now. Just in case this thread disappears.

<for some reason cynical tonight- can’t imagine why>

I wonder whether the content will magically change if someone else opens it now

👀👀
Yes bet it does lol
also cynical 😁

friendsonly · 01/05/2025 23:32

Sunflowerhelp · 01/05/2025 22:46

I'm going to give mumsnet the benefit of the doubt that this was done in error for now, I do hope they respond and clarify how this happened.

Why?
how could it be done in error?

tothelefttotheleft · 01/05/2025 23:35

Doesn't this thread show that Mumsnet is still not moderated out of office hours?

Notatallanamechange · 01/05/2025 23:35

friendsonly · 01/05/2025 23:32

Why?
how could it be done in error?

Sorry, just to make my point earlier. It can very much have been done in error. But they have a far bigger error to deal with if the below are happening.

Bottom line, they aren’t trying to be deceptive or skew our comments, but are woefully inadequate in their AI policies.

It’ll be an LLM ‘hallucinating’ basically. Not minimising the issue, but redirecting to the real issue:

Is MN providing internally created AI content to external companies for their advertising, without checking the AI output?

Is it mumsnet allowing external companies access to whole chunks of data, which they are then filtering through AI, without checking output?

Either way it’s a balls up. And one which should not be happening by a big company, who should have an AI director/lead/panel.

tothelefttotheleft · 01/05/2025 23:37

@Shynapple with the receipts. lol

Stravaig · 01/05/2025 23:38

I've seen company names auto converting to website links recently too, which is obviously a marketing agreement. That pisses me off, and it's misleading - creating a link for easy access gives greater weight and implied recommendation to whatever I've just referenced in passing.

Can't remember if it's John Lewis, or M&S, or both, or others? Don't think it shows up in Preview either.

Peacepleaselouise · 01/05/2025 23:38

qwertasdfg · 01/05/2025 21:17

yep. here it is:

https://www.mumsnet.com/i/terms-of-use
By uploading User Content to our Website, you confirm to us that it is not confidential and not protected by any trade mark, patent, copyright or any other intellectual property right ("non-proprietary"). By submitting User Content to us you automatically grant to us a worldwide, fully-paid up, royalty-free, perpetual, irrevocable, non-exclusive, fully sublicensable, and transferable right and license to use, store, record, sell, lease, copy, reproduce, distribute, create derivative works based upon (including, without limitation, translations), publicly display, publicly perform, transmit, publish and otherwise exploit the User Content (in whole or in part) as Mumsnet, in its sole discretion, deems appropriate forever. We may exercise these rights in any format, media or technology now known or later developed for the full term of any copyright and other intellectual property rights that may exist in such User Content. You also grant to us, in our capacity as non-exclusive licensee, the right to sue; bring proceedings, claims or actions; obtain relief (and retain all damages, accounts of profits, costs and other sums recovered) in respect of any suspected third party infringements of the intellectual property rights in the User Content which are directly connected to the rights granted to us under this clause. You agree that we will have sole conduct of any such actions and sole discretion to negotiate and settle them. You also agree to (at our cost) provide us with reasonable, non-financial assistance if we ask you to, in relation to any such actions (for example, by signing additional documents to give full effect to this clause).

That’s actually quite disturbing

Ohwowwo · 01/05/2025 23:40

“Swears by” has always been a dubious promotional / advertising arm of MN, in my opinion. I’d never take any such gushing reviews as fully credible or objective. So this doesn’t surprise me exactly, though of course this is worse as seems to be a complete fabrication.

Blackdow · 01/05/2025 23:41

ARichtGoodDram · 01/05/2025 23:28

Given the changes promised after the CSA issue you'd hope there are senior folks from MN Towers easily contactable outwith 9-5

And actually pay people for working overnight? They would never.

Shynapple · 01/05/2025 23:46

tothelefttotheleft · 01/05/2025 23:37

@Shynapple with the receipts. lol

There are many. This is from the same email promoting Best Naturals D-Mannose Capsules with a generic quote from 2020

MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
weirdoboelady · 01/05/2025 23:51

Shynapple · 01/05/2025 23:46

There are many. This is from the same email promoting Best Naturals D-Mannose Capsules with a generic quote from 2020

Edited

That is not at all the same thing. Mumsnet are simply quoting a thread endorsing a specific product, aren't they? They are not using an endorsement for one product to falsely recommend another.

Philthefridge · 01/05/2025 23:53

I randomly opened a MN email from 2019 lurking in my inbox (delete, what’s that?) and found this. It’s obviously totally normal for them to do this and has been for years.

MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
Kalikaa · 01/05/2025 23:54

whitewineandsun · 01/05/2025 21:10

Put this in Site Stuff. How deceitful of them. You deserve an apology, and I'd like to hear an explanation.

It's basically fraud or a mistake, either way completely wrong

RockyRogue1001 · 01/05/2025 23:54

I've never once looked at mn recommends in the over 12 years I've been on here

potionsmistress · 01/05/2025 23:54

I bought lube on recommendation from Swears by promo. It’s bloody awesome.

Websites use quotes all the time. Not sure if it’s illegal or not though.

Notatallanamechange · 01/05/2025 23:58

I hate to be a parrot but this is AI.

You all need to get to the right indignation, which is either Mumsnet not using it properly, or not having clauses with their partners on how they use it.

Genuinely, you need to start asking for updated, simple guidance on how your data is being used, specifically with AI and more specifically LLMs. What their agreements are with partners, what their checks are with their content after running through their internal model.

RinkyDinkDrink · 01/05/2025 23:58

potionsmistress · 01/05/2025 23:54

I bought lube on recommendation from Swears by promo. It’s bloody awesome.

Websites use quotes all the time. Not sure if it’s illegal or not though.

You might want to make sure it wasn’t something a previous user recommended for their car 😆

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