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MN have used my quote to promote a product I’ve never bought 🤔

979 replies

Wondermoomin · 01/05/2025 20:52

AIBU to expect MN recommendations, where they quote a poster/member, to be genuine?

I like being able to rely on recommendations in MN swears by and other emails. I excitedly opened an email with the subject “Big bargains for our most loyal Mumsnetters” wondering what MN could make me buy this time (I should probably get other hobbies).

Imagine my surprise to see my own username quoted there with a recommendation! Imagine my further surprise when I realised it was a post I wrote almost 8 years ago, and it was being used directly under a specific product to give the impression I was recommending it - and I’ve never even owned that particular thing mine was more expensive.

I don’t like posts being misrepresented as a recommendation for a specific product. It makes me question the credibility of other MN recommendations.

Hoping I’ll manage to attach screenshots.

PS my gazebo broke but I’ve replaced it. Still not with the brand I supposedly recommended according to the MN email.

MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
OP posts:
Thread gallery
63
BottleBlondeMachiavelli · 02/05/2025 15:02

claudiawinklemansfringetrimmer · 02/05/2025 14:57

@JoMumsnet @MNheadoffice @MNEditor

are you going to send out an apology email for every time you’ve done this? Cos it’s starting to look like my inbox is going to be absolutely flooded

They’re doing case-by-case apology emails?! How many have you had?

Jones1228 · 02/05/2025 15:02

Jesus i cant believe this thread, its a fucking gazebo for gods sake. Maybe everyone should buy one to prevent getting too much sun and losing the plot to this extent. The quote describes every pop up gazebo ever made and if it was a big conspiracy to fool you all would it be linked directly to the the post the quote came from showing exactly what was said and when. OK complain, don't buy the gazebo but surely you have something better to do on a sunny Friday into a bank holiday weekend than keep repeating the same thing and manufacture outrage over something so pathetic.

BottleBlondeMachiavelli · 02/05/2025 15:02

@Boiledbeetle😂😂

Wondermoomin · 02/05/2025 15:05

Jones1228 · 02/05/2025 15:02

Jesus i cant believe this thread, its a fucking gazebo for gods sake. Maybe everyone should buy one to prevent getting too much sun and losing the plot to this extent. The quote describes every pop up gazebo ever made and if it was a big conspiracy to fool you all would it be linked directly to the the post the quote came from showing exactly what was said and when. OK complain, don't buy the gazebo but surely you have something better to do on a sunny Friday into a bank holiday weekend than keep repeating the same thing and manufacture outrage over something so pathetic.

I think you’ve missed the point, but you know you don’t have to be here right? And everyone is free to decide for themselves whether they want to be on the thread or not?

OP posts:
BottleBlondeMachiavelli · 02/05/2025 15:05

Jones1228 · 02/05/2025 15:02

Jesus i cant believe this thread, its a fucking gazebo for gods sake. Maybe everyone should buy one to prevent getting too much sun and losing the plot to this extent. The quote describes every pop up gazebo ever made and if it was a big conspiracy to fool you all would it be linked directly to the the post the quote came from showing exactly what was said and when. OK complain, don't buy the gazebo but surely you have something better to do on a sunny Friday into a bank holiday weekend than keep repeating the same thing and manufacture outrage over something so pathetic.

Ah right, yes. Ladeezzz are overexcited about a gazebo. Thats what you’ve understood from this?

Probably not the thread for you.

MNheadoffice · 02/05/2025 15:05

claudiawinklemansfringetrimmer · 02/05/2025 14:57

@JoMumsnet @MNheadoffice @MNEditor

are you going to send out an apology email for every time you’ve done this? Cos it’s starting to look like my inbox is going to be absolutely flooded

Oh dear. Is my spoof name too believable?

MNSupremeDeity · 02/05/2025 15:07

It's ok, I'm here now.

Newbutoldfather · 02/05/2025 15:10

I imagine they they are panicking now and have a whole team going through that area and taking down untrue recommendations.

Couldn’t they get a significant fine for this?!

Jones1228 · 02/05/2025 15:17

BottleBlondeMachiavelli · 02/05/2025 15:05

Ah right, yes. Ladeezzz are overexcited about a gazebo. Thats what you’ve understood from this?

Probably not the thread for you.

yes i get the point, ok post it, add links to legal information, and add anything new that is relevant but hundreds of people saying pretty much word for word as each other like they're trying to win the outrage Olympics, please. Think the point is made but ok carry on winding each other up about this atrocity. Don't like MN don't go on it. Don't trust their recommendations don't buy them. Want to report an offence, do that. The repetition makes any new information labour intensive to find as is swept up in hundreds of comments saying nothing different to the hundreds before them. Maybe MN should recommend the best pearls for clutching next week.

JaneJeffer · 02/05/2025 15:17

Jones1228 · 02/05/2025 15:02

Jesus i cant believe this thread, its a fucking gazebo for gods sake. Maybe everyone should buy one to prevent getting too much sun and losing the plot to this extent. The quote describes every pop up gazebo ever made and if it was a big conspiracy to fool you all would it be linked directly to the the post the quote came from showing exactly what was said and when. OK complain, don't buy the gazebo but surely you have something better to do on a sunny Friday into a bank holiday weekend than keep repeating the same thing and manufacture outrage over something so pathetic.

Nice try but I won’t be buying a fucking gazebo .

Jeez MN advertising just gets worse.

Philthefridge · 02/05/2025 15:19

Jones1228 · 02/05/2025 15:17

yes i get the point, ok post it, add links to legal information, and add anything new that is relevant but hundreds of people saying pretty much word for word as each other like they're trying to win the outrage Olympics, please. Think the point is made but ok carry on winding each other up about this atrocity. Don't like MN don't go on it. Don't trust their recommendations don't buy them. Want to report an offence, do that. The repetition makes any new information labour intensive to find as is swept up in hundreds of comments saying nothing different to the hundreds before them. Maybe MN should recommend the best pearls for clutching next week.

That’s 80% of the long threads on MN tbf. What makes this one different, or do you visit them all to post the same on them?

BottleBlondeMachiavelli · 02/05/2025 15:20

Jones1228 · 02/05/2025 15:17

yes i get the point, ok post it, add links to legal information, and add anything new that is relevant but hundreds of people saying pretty much word for word as each other like they're trying to win the outrage Olympics, please. Think the point is made but ok carry on winding each other up about this atrocity. Don't like MN don't go on it. Don't trust their recommendations don't buy them. Want to report an offence, do that. The repetition makes any new information labour intensive to find as is swept up in hundreds of comments saying nothing different to the hundreds before them. Maybe MN should recommend the best pearls for clutching next week.

I’m not winding anyone up. I’ve barely been here.

But have you considered your “Calm down - it’s just a gazebo” professional point-missing BS, is just as derailing and inflammatory as the worst hype post on the thread?

FredoandToto · 02/05/2025 15:22

BottleBlondeMachiavelli · 02/05/2025 15:20

I’m not winding anyone up. I’ve barely been here.

But have you considered your “Calm down - it’s just a gazebo” professional point-missing BS, is just as derailing and inflammatory as the worst hype post on the thread?

And it’s it just a gazebo. Posters have found many more examples. It’s not acceptable whatever it is. It’s not even legal.

C8H10N4O2 · 02/05/2025 15:24

MNThreadPolice · 02/05/2025 13:24

Well I have just promoted myself.

It does make a mockery if anyone can claim to be working for MN.

But I like my new role. I shall be strict.

Hmm.

Looks to see if MNWhiplash is available...

JaneJeffer · 02/05/2025 15:25

New ad just in

MN have used my quote to promote a product I’ve never bought 🤔
ThDanielDay · 02/05/2025 15:27

MNEditor · 02/05/2025 11:33

Hi

I'm the Mumsnet editor who produces the recommendation emails you receive, including last night's Discounts newsletter, so I'd like to explain my process.

I appreciate that the quote used to describe a pop-up gazebo last night was not directly applicable to the specific gazebo which was promoted, so firstly let me apologise if this has caused confusion or concern.

When products are selected for recommendation, our goal is always to share information which is useful to Mumsnetters and to help them find great products or bargains. We always try to use quotes that are as recent as possible and, where those are not available, ensure that a quote is still relevant. Where a quote may be used to recommend a product it is carefully selected to make sure that it is honestly describing either a specific item, or the general benefits of owning a similar item. We feel these quotes are still helpful because they describe generic merits of the product which apply to all versions. However I can see that we should be clearer when using these quotes - and should have added some explanation to the quote along the lines of "our users love the ease of using pop-up gazebos" to put it in its correct context.

To clarify, there was not, and never is, any intention of misleading readers. We also always make sure to link to the user's quote on the thread, so you can go to that conversation and make up your own mind based on what other users have said, with full transparency.

I hope this goes some way towards explaining our processes. That said, it is only ever our intention to provide honest recommendations, so going forward we will tighten up the process to clearly flag when a quote is being used to describe a similar, but not identical, product. We will also be emailing everyone who received last night's Discounts email to clarify the situation so nobody feels they have been misled.

Edited

Absolutely shameless 😂 😂 😂

"It's the most reliable car I've ever driven"

While this was posted about a Jaguar XJ8 and not in fact about the new electric Ford Capri that were advertising, we felt it prompted the generic benefits of all cars including the one we are advertising and as such it is not in fact misleading.

C8H10N4O2 · 02/05/2025 15:30

MNEditor · 02/05/2025 11:33

Hi

I'm the Mumsnet editor who produces the recommendation emails you receive, including last night's Discounts newsletter, so I'd like to explain my process.

I appreciate that the quote used to describe a pop-up gazebo last night was not directly applicable to the specific gazebo which was promoted, so firstly let me apologise if this has caused confusion or concern.

When products are selected for recommendation, our goal is always to share information which is useful to Mumsnetters and to help them find great products or bargains. We always try to use quotes that are as recent as possible and, where those are not available, ensure that a quote is still relevant. Where a quote may be used to recommend a product it is carefully selected to make sure that it is honestly describing either a specific item, or the general benefits of owning a similar item. We feel these quotes are still helpful because they describe generic merits of the product which apply to all versions. However I can see that we should be clearer when using these quotes - and should have added some explanation to the quote along the lines of "our users love the ease of using pop-up gazebos" to put it in its correct context.

To clarify, there was not, and never is, any intention of misleading readers. We also always make sure to link to the user's quote on the thread, so you can go to that conversation and make up your own mind based on what other users have said, with full transparency.

I hope this goes some way towards explaining our processes. That said, it is only ever our intention to provide honest recommendations, so going forward we will tighten up the process to clearly flag when a quote is being used to describe a similar, but not identical, product. We will also be emailing everyone who received last night's Discounts email to clarify the situation so nobody feels they have been misled.

Edited

Oh come on this is massively disingenuous.

Are we really supposed to think you and the team are busily thinking of products which help mumsnetters, rather than flogging advertising to anyone who will pay and then trawling for vaguely relevant quotes to use as false recommendations?

We know its paid advertising, its the false recommendations which are the problem. The notion that this is some oopsie one off mistake is rendered rubbish by all the other posters who have seen similar false claims. You have just been unlucky that this time a poster both spotted the fake recommendation and posted about it.

As for the faux apology “if” you were confused - really? This is mumsnet were most of use have experienced enough conditional apologies to women to last a lifetime.

At least fess up to “we were in the wrong” and ideally commit to stopping using fake recommendations which misrepresent real users.

AngelicKaty · 02/05/2025 15:34

@Wondermoomin I agree with you. It's clearly misleading and seems to be deliberately so. Maybe MN thinks whatever's good for Amazon is good for them (fake reviews, that is)? We have legislation for a reason to protect us from this sort of behaviour, so you could report MN to the Advertising Standards Authority (ASA): https://www.asa.org.uk/make-a-complaint.html to see what they make of MNEditor's "explanation".

Make a complaint

Quickly and easily submit your ad complaint with us online.

https://www.asa.org.uk/make-a-complaint.html

GlutesthatSalute · 02/05/2025 15:34

JaneJeffer · 02/05/2025 15:25

New ad just in

My heroine.

Signed,
MNAlphaandOmega

Jones1228 · 02/05/2025 15:36

BottleBlondeMachiavelli · 02/05/2025 15:20

I’m not winding anyone up. I’ve barely been here.

But have you considered your “Calm down - it’s just a gazebo” professional point-missing BS, is just as derailing and inflammatory as the worst hype post on the thread?

Well then have you considered my comment wasn't about you then?

I have considered your point and I'm sorry if you feel that way!

Maybe my last comment was the most inflammatory but now possibly its this one.

honeybeetheoneandonly · 02/05/2025 15:38

Jones1228 · 02/05/2025 15:17

yes i get the point, ok post it, add links to legal information, and add anything new that is relevant but hundreds of people saying pretty much word for word as each other like they're trying to win the outrage Olympics, please. Think the point is made but ok carry on winding each other up about this atrocity. Don't like MN don't go on it. Don't trust their recommendations don't buy them. Want to report an offence, do that. The repetition makes any new information labour intensive to find as is swept up in hundreds of comments saying nothing different to the hundreds before them. Maybe MN should recommend the best pearls for clutching next week.

"Don't trust their recommendations don't buy them" but that is the point. People DID trust the recommendations and are understandably upset to find out it's BS.

Jones1228 · 02/05/2025 15:41

Yes and you are within your rights to be upset and i am within mine to find it amusing

MNEditorReturns · 02/05/2025 15:41

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

TURNYOURCAPSLOCKOFF · 02/05/2025 15:42

Jones1228 · 02/05/2025 15:02

Jesus i cant believe this thread, its a fucking gazebo for gods sake. Maybe everyone should buy one to prevent getting too much sun and losing the plot to this extent. The quote describes every pop up gazebo ever made and if it was a big conspiracy to fool you all would it be linked directly to the the post the quote came from showing exactly what was said and when. OK complain, don't buy the gazebo but surely you have something better to do on a sunny Friday into a bank holiday weekend than keep repeating the same thing and manufacture outrage over something so pathetic.

It's not the point that "it's just a gazebo".

It's false advertising.

Could be for a Freddo or a Ferrari.

MN make money through the purchases and they rely on the credibility of their site.

If they're now are actually lying, their reputation suffers.

BottleBlondeMachiavelli · 02/05/2025 15:42

Jones1228 · 02/05/2025 15:36

Well then have you considered my comment wasn't about you then?

I have considered your point and I'm sorry if you feel that way!

Maybe my last comment was the most inflammatory but now possibly its this one.

Well I was standing here minding my own business like everyone else when you turned up with your “Calm down overheated girl-ladies. It’s not that deep, focus on the mcguffin” bollox.