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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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MN have used my quote to promote a product I’ve never bought 🤔

979 replies

Wondermoomin · 01/05/2025 20:52

AIBU to expect MN recommendations, where they quote a poster/member, to be genuine?

I like being able to rely on recommendations in MN swears by and other emails. I excitedly opened an email with the subject “Big bargains for our most loyal Mumsnetters” wondering what MN could make me buy this time (I should probably get other hobbies).

Imagine my surprise to see my own username quoted there with a recommendation! Imagine my further surprise when I realised it was a post I wrote almost 8 years ago, and it was being used directly under a specific product to give the impression I was recommending it - and I’ve never even owned that particular thing mine was more expensive.

I don’t like posts being misrepresented as a recommendation for a specific product. It makes me question the credibility of other MN recommendations.

Hoping I’ll manage to attach screenshots.

PS my gazebo broke but I’ve replaced it. Still not with the brand I supposedly recommended according to the MN email.

MN have used my quote to promote a product I’ve never bought 🤔
MN have used my quote to promote a product I’ve never bought 🤔
OP posts:
Thread gallery
63
SanctusInDistress · 02/05/2025 13:23

FredoandToto · 02/05/2025 13:19

I work in marketing. You cannot use quotes in a misleading way, which is exactly what they have done, despite their protests.

Fair enough, yeah, they’ve used it out of context.

MNThreadPolice · 02/05/2025 13:24

Well I have just promoted myself.

It does make a mockery if anyone can claim to be working for MN.

But I like my new role. I shall be strict.

FattyBumBumNoMore · 02/05/2025 13:25

That email! Sorry (not sorry) that you Mumsnetters all misunderstood the email.

They really need to take more ownership than that to deliver any kind of remorse and genuine apology. Shrieks of ‘whatever.’

FredoandToto · 02/05/2025 13:25

SanctusInDistress · 02/05/2025 13:23

Fair enough, yeah, they’ve used it out of context.

Yes, it's a really murky thing they've done. Even if they had just clarified that Op was talking about pop-up tents in general, I'd find it a bit dodgy, although it would be permissible, but we're held to a really high standard of what we can and cannot say where I work.

B1indEye · 02/05/2025 13:26

Herewegoagain84 · 02/05/2025 13:10

unfortunately they have full rights to use any material users post essentially as they wish.

If you'd read the thread you'd know that isn't the issue here

Wondermoomin · 02/05/2025 13:27

FattyBumBumNoMore · 02/05/2025 13:25

That email! Sorry (not sorry) that you Mumsnetters all misunderstood the email.

They really need to take more ownership than that to deliver any kind of remorse and genuine apology. Shrieks of ‘whatever.’

Yes I know! Every single one of you dumbos misunderstood us! Apart from EmmaJane, she’s smart. I should have known 🤦🏻‍♀️

OP posts:
Leafy74 · 02/05/2025 13:28

MNThreadPolice · 02/05/2025 13:24

Well I have just promoted myself.

It does make a mockery if anyone can claim to be working for MN.

But I like my new role. I shall be strict.

I'm now an editor ( on new threads)
Do I outrank you?

FredoandToto · 02/05/2025 13:29

Wondermoomin · 02/05/2025 13:27

Yes I know! Every single one of you dumbos misunderstood us! Apart from EmmaJane, she’s smart. I should have known 🤦🏻‍♀️

Every time they fuck up, they do a horrible "sorry, not sorry, and actually it's you who are wrong," thing and it's infuriating.

FattyBumBumNoMore · 02/05/2025 13:31

Leafy74 · 02/05/2025 13:28

I'm now an editor ( on new threads)
Do I outrank you?

I’m now MNGoddess and outrank you all bahahaha!!!

Spies · 02/05/2025 13:32

The supposedly professional response to this issue is genuinely blowing my mind! I can't believe they think it's just all a huge misunderstanding. Comprehension skills certainly need to be worked on but anyone with a braincell can see it's not ours that are the problem here.

Leafy74 · 02/05/2025 13:34

FattyBumBumNoMore · 02/05/2025 13:31

I’m now MNGoddess and outrank you all bahahaha!!!

Nuts!
Wish I'd thought of that!

GlutesthatSalute · 02/05/2025 13:35

I believe that MNDestroyeroftheUniverse is still available.

Philthefridge · 02/05/2025 13:37

This really doesn’t sound like it’s being run by marketing professionals at all. It sounds more like the sort of replies the Instamums used to pop up with around their undisclosed ads! There are regulations around advertising for a reason. MN can’t just ignore them on the basis of trying to get it right.

Toffeesgirl · 02/05/2025 13:37

It does explain alot, I have bought products purely based on recommendations from MH.

A couple have been disappointing to say the least, one of which was a mascara. Had I known that the poster recommending it had never actually tried that particular product but loved mascaras in general, I would never had bought (and subsequently) binned it!

Still I guess MN had got their commission by then so didn't give a toss.

Leafy74 · 02/05/2025 13:38

This is turning into farce now and I'm loving it!

What MN did was dishonest and deicitful. They have doubled down on this and are showing utter contempt for the very people who have made them successful.

They have no intention of stopping this deplorable practice unless made to by the ASA.

Lolopolo · 02/05/2025 13:43

I’m not surprised - let’s hope the Daily Fail picks it up & rants about it. It’s what MN deserves

MNThreadPolice · 02/05/2025 13:44

Leafy74 · 02/05/2025 13:28

I'm now an editor ( on new threads)
Do I outrank you?

Law enforcement definitely outranks editors.

I do miss in thread name changes for threads like this.

Mumofteenandtween · 02/05/2025 13:44

FattyBumBumNoMore · 02/05/2025 13:31

I’m now MNGoddess and outrank you all bahahaha!!!

I’m MNbossoftheworld - trying to decide if I am more or less important than you.

mummytoonetryingfortwo · 02/05/2025 13:47

I’m really surprised by this, and by people attempting to justify this.

FattyBumBumNoMore · 02/05/2025 13:48

Mumofteenandtween · 02/05/2025 13:44

I’m MNbossoftheworld - trying to decide if I am more or less important than you.

I’m going to say no @Mumofteenandtween because you misunderstood my intentions and I pity you for that.

MNWineDrinker · 02/05/2025 13:52

Wow, shocking behaviour from Mumsnet HQ. Really hope the Daily Mail does pick up on this!

Mumsnet's response is laughable, and only serves to underpin how little they must think of their users. As if we're gullible enough to fall for this nonsense.

Great job pointing it out, and giving them enough rope to hang themselves.

And also thanks for giving me the final push to stay off mumsnet completely 🙏 One less daily user...

Magnastorm · 02/05/2025 13:54

MNEditor · 02/05/2025 11:33

Hi

I'm the Mumsnet editor who produces the recommendation emails you receive, including last night's Discounts newsletter, so I'd like to explain my process.

I appreciate that the quote used to describe a pop-up gazebo last night was not directly applicable to the specific gazebo which was promoted, so firstly let me apologise if this has caused confusion or concern.

When products are selected for recommendation, our goal is always to share information which is useful to Mumsnetters and to help them find great products or bargains. We always try to use quotes that are as recent as possible and, where those are not available, ensure that a quote is still relevant. Where a quote may be used to recommend a product it is carefully selected to make sure that it is honestly describing either a specific item, or the general benefits of owning a similar item. We feel these quotes are still helpful because they describe generic merits of the product which apply to all versions. However I can see that we should be clearer when using these quotes - and should have added some explanation to the quote along the lines of "our users love the ease of using pop-up gazebos" to put it in its correct context.

To clarify, there was not, and never is, any intention of misleading readers. We also always make sure to link to the user's quote on the thread, so you can go to that conversation and make up your own mind based on what other users have said, with full transparency.

I hope this goes some way towards explaining our processes. That said, it is only ever our intention to provide honest recommendations, so going forward we will tighten up the process to clearly flag when a quote is being used to describe a similar, but not identical, product. We will also be emailing everyone who received last night's Discounts email to clarify the situation so nobody feels they have been misled.

Edited

@MNEditor

Well, that really is just a pile of complete shite, isn't it. Let's be honest.

drowninginsick · 02/05/2025 13:55

That’s being cf to surely blatant fraud lol it’s not for the same product at all just same general item

Sunflowerhelp · 02/05/2025 14:00

MNThreadPolice · 02/05/2025 13:24

Well I have just promoted myself.

It does make a mockery if anyone can claim to be working for MN.

But I like my new role. I shall be strict.

🤣🤣🤣

IHopeYouStepOnALegPiece · 02/05/2025 14:06

MathsMagpie · 02/05/2025 12:15

Oh no, the responses so far have made this much worse.

Classic MNHQ 😂

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