to think advertising of baby pouches needs to be restricted?

203 replies

Pearl87 · 28/04/2025 19:43

Ella's Kitchen outright admit their product should only be used sparingly. A lot of parents use these pouches as the main source of their child's nutrition.

A toddler with blondey-brown hair sucking a pouch of baby food, which she is holding with both hands. She is wearing a burgundy top and dungarees.

Baby food pouches low in key nutrients, lab testing finds

Parents are being "misled" by marketing from leading baby food companies, experts tell BBC.

https://www.bbc.co.uk/news/articles/c62j0l0gg4go

OP posts:

ArchivalCurtains · 29/04/2025 22:51

Wingdings93 · 29/04/2025 22:20

Sure. But it's totally unreasonable to think it's healthy or sufficient to feed babies on pouches alone. No one lives on microwave ready meals and expects to be healthy so why would people expect to be able to feed babies ready meals in pouches and them be healthy?

A baby under one will still be breast feeding or having formula which supplies all the nutrients they need, food before one is just for fun and learning textures. If a toddler is being fed pouch puree instead of real food that's just poor parenting. The lack of nutrition is really only a problem if you're feeding this to a 2 year old instead of real food. Other than that it's the sugar content and how mind bendingly sweet they are.

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food before one is just for fun and learning textures

No. Absolutely not. Babies are born with sufficient iron stores to get them to about 6 months. They then need to start getting iron through their diet, and breastmilk/formula are not adequate sources of iron. That's why the researchers have specifically highlighted that these savoury pouches are lacking in iron and vitamin c (because dietary iron is barely absorbed if you don't eat vitamin c at the same time). Sufficient iron is crucial for a baby's development.

All that rage you have about how stupid and irresponsible other people are for not doing enough research about weaning - best not ask for whom the bell tolls, eh?

StormyPotatoes · 30/04/2025 06:57

WhatsOpp · 29/04/2025 22:22

People complain about the nanny state but on this thread looking at the back of packets is being described as ‘research’. Back in the day that was just basic ‘reading’.

Not denying some of these food companies have a case to answer as they’ll have used every trick in the book to obfuscate, but ‘research’, really?

I bet half the people on here saying that were on one of the parenting or birthdate threads - doing ‘research’. Suddenly at the time of weaning, everyone is too tired to read anything.

Edited

No, I don’t think reading the back of a pouch is taxing at all, but when you read the full ingredient lists and all it includes is meat and variety of vegetables- not extra sugar, salt, emulsifiers or other additives - and it says right there that it’s part of a balanced diet, why would anyone think there would be anything wrong with it?

I mean this is the reason it was on Panorama to begin with - it wasn’t made clear that it was missing vitamins it should have and there’s no reason anyone would know that from a cursory glance at the ingredient list. If I cooked the same meal, using the same ingredients at home then there would be plenty of iron and vitamin C. So it wouldn’t be unreasonable to assume that the pouches are perfectly adequate replacements based on what they state on their own packets.

WhatNoRaisins · 30/04/2025 07:09

Exactly, the packet lists the ingredients and describes the food as a meal. What would be motivating me to research it further at that point?

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