Friend never acknowledges my dc

[springvibes25]

I have a friend and our kids both share birthdays days apart. My child's birthday is before hers.
My friend never acknowledges my child's birthday.
On my child's birthday she sent me Pinterest links for her child's birthday party amongst other things involving her child and her child's birthday. I commented on it and said it was lovely ect and how we were out this morning having pancakes celebrating dcs birthday thinking maybe she forgot and would reply with a oh wish dc a happy birthday from us but no nothing until today she then sends me photos of her dc on their birthday.
I know no one's children's are as important as our own and I get she will be less concerned about my child's birthday than her own but to not even send a text acknowledging dcs birthday. Aibu here or would this annoy you?

Well she's being clear- no mixed messages there! At least you know where you stand with her. Now it's up to you to decide how much effort you put into the friendship: do the things you enjoy doing with her, but don't put yourself out.

Thank you I wasn't sure if it was just me. I am great at remembering birthdays and important events in my friends and families lives but I acknowledge that some people aren't but I couldn't have been more obvious when I said we were out for dcs birthday.

Some people are self -absorbed. She's one of them. She's signalled how you should react - match her energy. It's disappointing. I hope your Little One had a good birthday.

your friend is very much a ‘me, me, me’ person so I’d not bother with her kids.

Yeah it's hard as the nice person in me wants to go agh wish dc a happy birthday from us here but then I'm like well she doesn't bother. Husbands motto in life is be the bigger person but then that's how I think people get walked over too.