Things I have observed.
There have been a lot of threads like this one over recent months along with a lot of "Why can't people just eat less?" threads over the years.
More recently, there have been a lot of threads about UPFs. People asking how they can cut down, people asking what they are and people asking if they're really that bad.
On the latter threads, there will be many posters mocking, deriding and disbelieving those who state they cook from scratch either all the time or as often as they can or just avoid UPFs 80%+ of the time. Nothing wrong with UPFs - no different, tastes just as good (if not better) than the real thing 👍
Posters explain that food is addictive and designed to be addictive. They are right but it is UPF food that they are describing when they say that. Because, as others have pointed out, salad, vegetables and meat aren't addictive.
We can't have a narrative that states UPFs are exactly the same as freshly prepared food and an absolutely fine food choice whilst simultaneously people are scratching their heads about obesity.
My exh was obese. He just couldn't see it in himself. He'd see people on TV etc and say, "But no one wakes up one day weighting 25 stone. There's a point when they're only 15 stone. Why don't they do something about it then?" At a point when he was more than 15 stone. He just couldn't apply it to himself because he didn't see it in himself.
He also used to say he worked hard (he did) so he 'deserved' that family sized bar of chocolate, ful sugar coke, grab bag of steak McCoys and a big bag of sweets every evening in front of the TV. And that's because he was different from all the lazy overweight/obese people watching Jeremy Kyle and stuffing their faces all day who didn't deserve it but just couldn't stop themselves.
After we separated, he was diagnosed with T2 diabetes and high blood pressure. He was angry about the T2D because he didn't deserve it because he wasn't as 'bad' as all the other people with it. He refused to manage it properly and ended up in hospital for it several times during the first 18 months after diagnosis.
He was just in complete denial. He is now slim and has been for nearly a decade (aside from a few blips). So he did get a handle on it in the end and no longer has T2D.
I'm not overweight (anymore). I didn't restrict my eating, I didn't use will power and I didn't starve myself in a calorie deficit. I just thpught - why am i filling myself with so much crap? made better food choices and stopped eating UPF. I didn't even up my exercise. I just made a conscious choice to eat differently and didn't see it as a short term fix. So I changed my way of eating rather than 'going on a diet'.