To not understand why family influencers are so popular?

[Changeyourlifes]

I came across a family of influencers on YouTube (Conder family, dad v girls). They seem to be multimillionaires and have a really high standard of living, expensive houses in expensive areas, regular holidays and big purchases? I know influencing can be lucrative but just found this particular channel to be eye-opening.

I’m probably not their target audience but they seem really successful and I find it quite shocking? Aibu? I just don’t really “get” why they are so popular on YouTube with millions of views - let alone how that translates into so much money!

I've never 'got' influencers.

But I get the people who follow them even less.

I haven't got a clue what influencers are those so probably not that popular.

You’re the one that’s watching them!

I found the channel today, their success isn’t because of me!

I don’t follow them. I’m not sure who their audience is, children perhaps?

There are some awful family vloggers who are exploiting their children for views. I feel for the children and wonder how they’ll feel about it all as they get older. The Ingham family and Saccone Jolys come to mind. Poor kids.

Well, it’s not for me at ALL, and nor would I want it for my kids but if they can make money out of it then I don’t think it’s the worst thing in the world.

As long as the kids are allowed to opt out, particularly when they get self conscious.

I don’t get why it’s popular though. I find it pretty boring to watch. If I want to see materially successful families with a few warts n all, I can just look around me!

People watched lots of reality TV before YouTube influencers were a thing, it’s just an extension of that really.

As to how it translates into lots of money … I’d say spin-offs, paid (like, salaried) sponsorships that aren’t necessarily immediately obvious or disclosed, lots and lots of payments in kind (travel, holidays, home improvements, cars etc) for Youtube and socials coverage … I suppose they are the modern day equivalent of prime time TV advertising. Many people mostly consume social media now and so big businesses are increasingly marketing through that medium.

It's like that weird cleaning woman who got famous. Who the fuck who watches this stuff but they seem to.

Honestly, I follow quite a few happily. I prefer it to reality TV (blergh) and find some quite relaxing to catch up on. I’d rather the odd Instagram scroll of mums I’ve found with my body type/sense of style and see what they’re wearing, than scrolling the M&S app seeing models all one size, or reading a ‘fashion magazine’. Most family lifestyle influencers I follow give me fashion/homeware/holiday/day out/activity/kidswear/food ideas I’d probably otherwise get from magazines full of ads anyway.

Ones who exploit their kids though is a different story. I’ve unfollowed a few who’s kids clearly hate it.

I suppose this makes sense, but I’d expect TV stars to get paid loads. I still think the level of wealth some influencers have is hard to fathom!

This makes sense too. Still though, for these sponsorships to net them millions of pounds is eye opening. Seems like they have unlocked a cheat code to life

After watching the Ruby Franke doc, I often wonder what these people are like behind the scenes. I'm not saying all vloggers are abusers but it must take its toll on the children of these families to be constantly watched.

This gives you an insight into how they make their money:
https://www.thoughtleaders.io/blog/how-much-do-family-youtube-channels-make

@Shegotanology That’s a good point. In the family I saw yesterday, it seems like the children raised on camera are wanting to be influencers too. I’ll have a look at that doc, thanks!

I don’t know if it’s a currency conversion issue, but I feel the income suggested in your link is less than what YouTubers do get! I’m guessing sponsorships significantly bump up the income.