I think a lot of people are in disbelief about households with 100K + income and still feeling squeezed.
This is because our notions of what lifestyle a 100K + household income should buy are out of date. Our ideas of the connection between salary and lifestyle have not kept up with massive jumps in inflation, steadily rising housing costs, unaffordable child care etc.
We are like frogs slowly boiling in a pot of water and wondering why we are feeling more and more uncomfortable? Can't be the water we're sitting in, it feels fine!
I've said lots of times before:
£50,000 - £55,000 is the purchasing power of your 100K salary back in 2008 before the crash.
People are not living the 100K+ lifestyle because they only have the power to buy what everyone considers to be a 50K lifestyle, and if in the household two people both work they are really only on £25,000 each. This used to be a very ordinary wage before the crash.
On paper your salary looks amazing: 6 figures! In reality your tax and outgoings have gone up exponentionally more than your income.
The majority of households now spend >40% of their take home pay on housing and essentially bills! Just keeping that roof over your head and stopping yourself from freezing to death. We haven't even started talking about your food, your childcare, your commute costs.
It's not people moaning about their "terrible" life, its that genuinely after all the essentials have been paid for, people have almost nothing left over to spend on actually living their lives.
It's not a cost of living crisis, it's a cost of surviving crisis for everyone.