Thirty years ago I worked for an insurance company in their call centre. A constant driving force throughout the business was 'how can we delight the customer?' and 'how have we exceeded the customers' expectations today?'.
Literally no one thinks like this today. What has caused the change to a quite overt attitude of 'like it or lump it'? Companies don't seem to care how long you wait for things, how difficult the 'customer journey' or how poor your service experience...but why is it that they no longer think that retaining and impressing customers is worth their while?