To think prices are still going up almost weekly?

[MissMarplesCat]

Ocado being the worst to my knowledge.

I had a tray of organic chicken in my basket this morning at £8.80.
Loaded it up an another browser a few hours later (to rethink my list) and noticed that now it is showing as £9.28.

My last order of chicken went up by a whopping £2 last week. I am seeing this across the board, in other supermarkets, and also noticed that with Ocado at least, a good deal of it occurred after the new website reboot.

Has anyone else noticed this? The hikes I've seen at Tesco recently are often hidden temporarily by clubcard deals.

Sainsburys have had poor sell by dates since Brexit. Always empty shelves too.

Even Lidl is changing their prices every week cheeses up , eggs are up,gherkins are up nuts are up and lots of other items like wine etc.

£1.30 for a can of coke. We've been watching it rise in our local shop. We couldn't believe it when it went to £1.05 not long ago. I wonder how much more they could actually charge without it being completely ridiculous and untenable.

You’re talking about figuring out the price elasticity of certain foods (in economic terms) and you’re right - at some point, you reach the point where people go “nope”, but this is different for every product.
So for example, for you, you might grudgingly pay £10 for chicken, but at £15 you would say to yourself “nope, I’ll make something else instead”. You have reached the price elasticity of chicken.

The more “vital” the item, the more price elastic it is. For example, most people NEED to drive, so even if fuel is extremely expensive, they still fill up, although they may look at other things like taking a paying passenger or driving less.

Food generally is quite price elastic as people need it, although they will look around for alternatives.

So there is definitely a point where the price has increased so much that people will no longer buy it. Shops will push their price to as close to this level as they can, without risking pushing you to a cheaper competitor. It sounds like Ocado have breached this line with you.

Price elasticity depends on a heap of other things. Like - £400 for a cooking pot? Most people would say “that’s insane” and yet Le Cruset charge this and people buy them, because they rely on branding to stretch the price elasticity. You wouldn’t spend £400 on a cast iron pot from Tesco as you don’t perceive the value of that.

Supermarket brands like “taste the difference” do the same.

Well the price of a tray of organic chicken on Ocado has now gone down to £8.63 since the OP posted in march