I feel like the boy from the Emperor's New Clothes - why are so many right thinking people jumping on the collagen bandwagon? There is only a small amount of evidence that collagen may improve skin elasticity and hydration, but it is unclear if the same benefits can be obtained from dietary sources of protein. Other than that the evidence for other uses is either weak or non-existent. Can anyone disavow me of this belief? What's particularly vexing are menopause activists who are promoting this when HRT is the safe, evidence-based treatment for menopause symptoms and available on prescription. Is it not just another big meno-washing con?