To not understand all these super wealthy food / craft influencer types!

[MargoLivebetter]

I can't bring myself to watch "With Love" because the title alone makes me want to violently hurl into the nearest loo, but the endless trailers and media coverage give me a fairly good idea what it's all about.

My question or AIBU is that I do not understand why these super wealthy women (although I think Brooklyn Beckham has had a crack too so maybe wealthy people) think we believe it is them who are cooking, baking and crafting? We all know that most of them only eat dried twigs for breakfast, lunch and dinner. We all also know that most of them can't find their own kitchen, let alone a sieve and a spatula, so how is it we are all expected to suspend our disbelief and believe that they bake cakes, rustle up a bowl of hummus and make jam, whilst arranging vast bouquets of fresh flowers.

WTAF? Emma Thynn, Gwyneth Paltrow and Megan Markle and probably others trying to delight us all with their mixing bowls and fragrant ways. I'd honestly rather watch Waynetta Slob mix spaghetti hoops with a fag butt than these twig munchers trying to pretend they are a regular visitors to the kitchen!

Or am I being entirely unreasonable and cynical?!

No, you're not BU 😂😂

Aren't they selling a dream? Do some women long to look lovely, have glam friends and effortlessly whip up a Victoria sponge? Grow their own vegetables, have chickens and marry a pwince.

I think that's what people are watching it for.

I’m the wrong age demographic so I don’t understand influencers at all if I’m honest. I can’t think of anything that I would do because someone online had done it. So yes, I agree

I used to watch The Barefoot Contessa. She always had dozens of friends around for fabulous food in her beautiful house. She had a huge cupboard with all her different crockery sets.
I remember one time she made lunch for the builders and used tool shaped cutters for the sandwiches. Hammers, saws and plier shapes, it was totally unreal.

I think if I was a lady of leisure I'd probably get quite good at all that to prevent going stir crazy from boredom.

I think they are hoping to emulate Martha Stewart’s massive financial success. The issue is that very few of them are authentic. I feel sad for the really talented chefs and cooks who slave away without recognition or investment.
I feel similarly about any ‘celebrity’ show….tv producers think they’re a sure fire win because people like to see celebrities. I’d much rather see someone with genuine passion and an interesting story.

Gwyneth has a literal butler in her home. So yes to the bullshit! They think we’re stupid.

I guess it’s quite an ‘easy’ way to make money.

I think if I could make millions from looking pretty, baking a few cookies and wanging some greenery into a jam jar, I'd do it.

Unfortunately, I fell at the first hurdle.

I'm trying to work out why it riles me so greatly. I just think of all the ordinary women up and down the country (world) who work, raise kids and hold it all together. It's not easy, insta-perfect or necessarily enjoyable. And then there are these enormously privileged and wealthy people playing make believe at "home-making" and I think it makes a mockery of what we all do!

Plus some of them are not actually good at it.
And I think, also, can't they leave the jobs to the people who actually need them? Can't we see some genuine, original new talent instead of the same old greedy suspects?

even more annoyingly they constantly mention being à wife/ mother and wax lyrical about their husband and family as though no one else has ever fallen in live, gotten married and had kids.

The day I start putting flowers into ice cubes I hope somebody shoots me. It would be a mercy killing.
The unbelievable pretension does have it’s positive side though. I would like to thank Meghan Markle for giving me a good laugh today. Christ knows we all need one at the moment.

I think of it as authentic pretension.

Barefoot Contessa's got a really interesting backstory. She worked in the White House doing nuclear policy before buying the delicatessen and then going into TV

Agree, it’s very Marie Antoinette in her little fantasy farm house. Telling us we should ‘get joy’ and live laugh love and how much they wish they could just live a normal life and how lucky we are to be to do that haha

😂 couldn’t have put it any better!

When Ruby Franke was arrested (Mormon mother of five who posted about her 'perfect' life as a mother' my 19 year old told me that she followed RF on YouTube.

I was absolutely agog at a 19 year old university student watching videos about some Mormon women in Utah with five kids driving them to school and making their breakfast talking about her religion. Why would she find it interesting? I don't get it at all.

@AyeBeeSea I remember thinking the same when my DD and her friends watched Zoella. I was horrified that a whole bunch of young girls were aspiring to make cupcakes and blather on about their anxiety. There is so much dross out there masquerading as entertainment. These wealthy lifestylers fall into the dross category for me in such a major way too.

YANBU to not understand them. Took a while to get my head around the double negative ha!

But THEIR double negative doesn’t make a positive. Poncing about in someone else’s kitchen in pristine white linen while seriously thinking we have any amount of time on our hands to be inspired to make our own bath salts. No love, some of us have to actually work for a living!

Like @Somethingthecatdraggedin7, I laughed my way through the first toe-curling episode. Hope Mary Berry wasn’t watching. The lemon cake mix was full of lumps, cake looked like it’d barely risen and ended up skew-whiff. On a more serious note, way too much single use plastic of the unrecyclable variety.

I wouldn’t have batted an eyelid if she’d looked into the camera and said; “And if you don’t have bread, you could use brioche instead”.

Influencers are moving image marketing.

In the 70s and 80s we had glossy magazines and TV adverts like Flake selling us a (non existent) dream. No one buys glossy magazines or watches advert laden TV in any significant number anymore. So a new advertising market has appeared.

Of course these things aren't real but they never were. They just move a bit more now.

I guess there is one advantage...they aren't all wealthy and well.connected. Many are, I agree, and it probably makes breaking into it easier but at least the influencer market has been attained by the likes of you and me in small numbers. Those with a bit of stage presence, a decent themed idea, and plenty of spare time.