They make profit - but largely it’s more like a mortgage advisor making profits from the lender, the finance companies pay them commission.
leases vary of course but the last one I was quoted?
Cash purchase - £48k
lease - £38k, 4% interest over 3 years, servicing, free mats and upgrades to LED lights (£500) and a interior pack worth £900.
at the end of the lease you buy the car at market price or trade in for another.
ive done the maths- you are better off keeping your £48k in the bank and taking the lease.
don't forget nowadays you’d be looking at 7% as a good rate for a bank loan.
I genuinely don’t think a lot of people replying to say they’re unaffordable to people who use them have shopped around for real life examples.
is it more expensive than buying a 10 year old car in cash for £5k? Of course. It is also a completely different purchase and product