Well no, I said to stay afloat, as in open, as in able to pay their suppliers, staff and utilities because they don't work and supply stuff for free do they? And as those costs have increased, a lot , that increase needs to be covered by increased income, generated by increasing prices or decreasing service, quality, quantity or experience. Or a combination of all of them.
Because to keep the same prices, quality, service, quantity etc when the cost to deliver that has risen sharply, would mean that the money runs out very fast.
When outgoings increase then income needs to increase or things don't add up do they? Do people really need that basic principle explained?
A restaurant takes out a quarter of it's tables to increase customer comfort are you going to pay a quarter more than they used to charge for your meal? Or are you still going to call them greedy anyway because they've got higher prices now?
As I said in a pp, people seem to love hating hospitality yet demand it's services!