The whole point of being an influencer is to have people follow and be influenced by you.
The content creator medium is a shallow as fuck. I think that’s why it’s so successful. ‘Influencer’ is basically a euphemism for an unemployed freeloader.
My niece is one. She’s not worked a day in her life since she left her top uni. She’s having a marvellous time largely duping her gullible followers, travelling all over the world and making about £250k per year. She’s 23 and about to buy her first house in London, on her own. It’s bloody amazing and I can’t see the bubble bursting any time soon.