Heard an ad for this on the radio. Great cause, no questioning that. But I find it a bit wrong-headed to base a campaign around Xmas jumpers. This sort of fast fashion novelty wear is clearly an environmental disaster and many people will be buying them from chain store suppliers that use unregulated third-world (child) labour to make jumpers from petrochemical-based fabrics and dyes that cause dreadful pollution, not to mention the environmental cost of shipping them halfway round the world. Surely this is just compounding the problem they are trying to solve? At the very least STC should be encouraging people to shop sustainably (I can't see anything about that on the campaign website, happy to be proved wrong if it is on there).