We're hiring for a new member of staff. Senior role. No hands on experience, but lots of charisma and transferable skills.
However, when asked this person in question had no idea about what this type of role does. There's plenty of resources about it (even books and software specific to this role).
However the candidate didn't even Google it! My manager doesn't think it's a big deal, but I've been doing this type of role much longer than her, so have more "school" about it let's say.