The problem is as with all things wellness, M.E. CFS, Fibromyalgia, Lymes, and now increasingly, mastocytosis, histamine intolerance, ADHD et al (notice the illnesses that scientists and doctors still have not made real headway with) become targets of the wider wellness industry and that is useful...to an extent. It's becomes problematic however, when certain theories take hold, get popularised and become gospel, theories that are easy to understand, are easily accessible, and appear to have easy hacks. Psycho-somatization in regards to understanding inexplicable illness has become a big thing in the last 15 or so years.
So sure, we all know that a headache can be the result of a stressful day. I have no doubt that stressful events can trigger an autoimmune disease or even cancer. No one would doubt the mind body connection. But telling someone who cannot even get out of bed that yoga and meditation will cure them or that being more positive will make their cancer vanish is beyond patronising.
Celebrities taking advantage of the increase in the 'mind body' connection need to spell out its' limitations and make it clear they are speaking for themselves and saying, at best, this may or may not help you too. Anything else is irresponsible. Lay people, yes, even impatient mainstream doctors, can use such information to dismiss their patients. Especially female ones.
Everyone with a chronic illness has had the misfortune of hearing: 'Have you heard of celebrity/Influencer/viral podcaster I WAS CURED BECAUSE I TRIED HARDER? They went through/have the same illness and they still have a massively successful career and completed a charity mountain climb by napping during the day and going to bed early, eating matcha with gogi berries in the morning and taking vitamin D also they tried HRT' you haven't even tried all that yet despite 5,10,15,20,25,30, 35 years of being ill have you?
It's also a problem when someone with long term fatigue tells someone with M.E. that they must push themselves, exercise everyday, and be positive because it works for them. I'll never forget telling a friend in an hours long conversation that I couldn't go to the gym with her or do hard exercise without serious repercussions. To the point of not being able to speak properly afterwards. I explained it fully. I explained how sad it made me. How I missed running. How I hated the weight I was piling on.
She said she understood.
A week later she sent me a video by the viral health guru Barbara O'Neill in which she said HIT exercise every morning helped autoimmune conditions with an accompanying 'Thought this was interesting' message underneath. I burst into tears. Even now that memory really hurts. She clearly just thought I wasn't making effort.
These days I can't even make a doctors appointment without huge anxiety due to the gaslighting I received over the years. They still do things like tell me to 'pop' down to the surgery 2 miles away right there and then, despite me just literally explaining I've had a total relapse.