We got burnt - but I don't remember getting burned badly. I do remember being told off for getting burnt.
Mum was quite keen on us covering up, though we spent much of the time in the garden. We got brown on forearms and lower legs. Dad worked most of the summer in just denim shorts and sandals (farmer) but I don't remember him burning (this doesn't mean he didn't.) We never had foreign holidays, and UK holidays were taken May/October (summer was harvest.) And though we went to beaches, we also did a lot of museums and walking in the rain...
I did a lot of exam revision in the garden - ghetto blaster out of the window on an extension lead, sun bed with books and notes carefully arranged either side. I did actually revise, but I was also in the shade some of the time at least. At school, I remember some girls at lunchtime sitting in the sun, socks pushed down, skirts pulled up, blouses unbuttoned as much as possible, "burn me! Burn me!" But I'd rather have been with a book, and then as now, didn't bother with make up and so on, and wasn't bothered about tanning - it was just a side effect of walking and cycling and gardening and stuff.
We weren't far from the coast, and had lots of evening trips down to the beach to swim. The one time I do remember getting badly burnt was age about 14 - my best friend and I got the train down and spent the day on the beach. We did put on suncream, but spent the day swimming with short breaks on the beach, and not reapplying cream - my shoulders got so burnt they blistered. I hadn't known till this point that it was possible to get sunburnt so badly it would blister like that, and I've never burned so badly since.
I do catch the sun easily if I'm not careful. Pretty much the last thing my mother said to me was, "You've caught the sun" - I'd been planting out in the garden, and my arms and nose showed it, though I'd put cream on. I just forget to reapply if I'm busy with something.