Interesting. My mum (78) was pretty minimal with us growing up. Grandparents, aunts and uncles would give us a couple of quid in the 1970s & 80s. - if we saw them. And often not connected with any celebration.
I don't think my kids have ever had a tenner off an aunt just for being at a social event. Just not done any more.
My mum has totally changed, throw a tantrum a few years ago, via email, about remembering old people and cards. She absolutely now expects proper cards, preferably multiple from each grandchild.
So far this year we have done:
Birthday with present.
Mother's day with flowers
Easter with chocolates
Looking after the dog for two days thankyou with present
I stopped short at Valentine's but she went out and bought herself some flowers
She is absolutely obsessed with displaying and commenting on what people have sent or received. It's become very needy. And presents very much expected.
Father's Day in my childhood was dismissed as a made up American day, but now has to be fully indulged.
I feel overwhelmed by it all and I can assure you I just see it at the supermarket and throw it in the trolley with no love. I don't do it for anyone else, others get less but more spontaneous, more I saw this and thought of you lovingly.
That's my thinking, so hope this helps you look forward to the random rather than performative gifts.