to expect there not to be swear words in an ad at the cinema before a PG film?

[yorkshirepudding]

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I have cringed at this too.

sounds pretty mild to me

Ah now, they get around it being "parental guidance" - therefore up to you to decide if the film (and trailers etc)are suitable. See how sneaky they are??

(but in my humble and probably totally flawed opinion bloody isn't a terrible swearword. Not entirely appropriate, but not terrible)

The ads are rated too, so obviously the board thinks bloody hell is okay. Personally I don't mind it for, say 12+, but a lot do, so i'd be quite surprised.

I was a bit mortified when I took my two to see the Simpsons movie and they advertised "Superbad" about a group of teenagers trying to pop their cherries.

I mean, I know the Simpsons isn't exactly Listen with Mother, but it's about as far as I go, iykwim.

Was v and

The ad will have been rated as suitable for a PG film by the BBFC, and I think that kind of language is considered acceptable for PG - check out the BBFC website for more info

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ASA site here, why not complain

I'm with you, I think it's off for a PG.

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pg is an ambiguous rating i think if you go to pg films then you do run the risk of it not being suitable

the kite runner is a pg i think and that would not be suitable for a ten year old imo

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From the parents' bbfc site

"Will there be bad language in a ?PG? film?

There may be mild bad language (such as ?shit? or ?son of a bitch?) in a ?PG? film, but the context and delivery are always important. For example, if the language is used aggressively or if there is too much bad language, a work may be passed at the next category."

As this was an advert you could complain but it would be perfectly acceptable if it had been within the film according to the breakdown of the BBFC PG rating.

The word bloody was in the first Harry Potter Film (PG) (Ron says something like "that was bloody brilliant"
It's not a word that worries me too much .

The f word in "Jumper" (12) did though.

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Again from the parents' bbfc site:

"Will there be uses of strong language in a ?12A? work?
The BBFC's Guidelines state that there may be strong language (eg 'f*') at ?12A?, but it must be infrequent. The context of the strong language is important and aggressive uses of strong language may result in a film or DVD being placed at the ?15? category. There is some allowance for puns on strong language at this category."

And from the search facility that allows you to check the content of a specific film:

"Extended Consumer Advice
'Jumper' is a fantasy action film about a young man with the power of teleportation. The film contains one use of strong language and moderate violence.

There is one use of strong language (f**k'), alongside uses of milder expressions such as 'piss', 'shit' and 'damn'.

The film includes several scenes of fantasy violence, as well as one undetailed stabbing by the arch villain in the film. There is no sight of blood or injury in any of these scenes, something that creates a fantasy, action tone rather than anything brutal or visceral.

The film also contains one mildly sensual love scene without anything sexual on screen.

No-one younger than 12 may see a '12A' film in a cinema unless accompanied by an adult. No-one younger than 12 may rent or buy a '12' rated video or DVD. Responsibility for allowing under-12s to view lies with the accompanying or supervising adult."

The information is there if you want to check the content of a film before you let children see it.

actually the kite runner is a 12a

Ron says piss off in HP too.

I have to admit "Bloody hell" would have taken me aback too.

According to this, 'bloody' is also in Ratatouille, which is a U cert. That doesn't bother me, nor does the Aussie advert.

I recently saw 'The Other Boleyn Girl' which is a 12A and it included a rape scene. 12A means that children under 12 can see the film if accompanied by an adult, but I really wouldn't be comfortable with the idea of a child under 12 seeing that sort of thing.

My friend saw the other boleyn girl and said she would not be happy for even her 15 year old to see it.

I saw the parental information regarding "Jumper" but did not think that strong language for a 12 rated film would include the f word. We really enjoyed the film but I did not think it was necessary to include this profanity- it did not enhance the action and was not necessary. Why use it?

WHen I was younger such language was only used in x rated films (18)

they showed this one

a couple of years back....

dh and i both put hands over dds faces

'Bloody's in the Bible, bloody's in the book,
If you bloody don't believe me, have a bloody look.'
Seriously now folks. I remember everyone at school (10-11) gasping at 'crap' in Labyrinth. Around these parts we regularly refer to very small children as 'bugger-lugs' which is quite gross if taken literally. I don't think there's any definitive point at which a particular word is suitable/unsuitable, especially when all the cultural differences are taken into account. If you say 'Jesus!' or 'Oh my God' in some parts of the world, like Texas, you're risking a lynch party, but I don't think most people would flinch in this country.

xx

Jeez didn't think bloody was a swear word, I say it in front of my DC all the time.