I'm currently reading a self improvement book. One of the insights quoted is that the desire to be important is the deepest urge in human nature. The gist is that this desire drives a lot of what we observe in daily live - why top execs continue working even when they have millions - why people feel down when they have no work or purpose - why people do attention seeking things. It got me thinking and I realised that nearly all situations I've encountered in life come back to this desire ultimately (with exception of parenting/caring for loved ones probably).
What do you think? Most actions are driven by the desire to be important. Is this a reasonable or unreasonable statement, and why?