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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think £2 for a babycino is extortionate

246 replies

Prrambulate · 09/01/2024 19:59

The lovely independent coffee shop near me has raised the price of its babycino from £1 (already steep imo) to £2. Babycino in this case = an espresso cup of frothed milk with a dusting of cocoa powder on top.

This place has a selection of toys in a dedicated corner so lots of parents tend to go there to unwind and have somewhere their kids can play for a short while. I sense the business opportunity here but it also seems exploitative to me! Especially since their usual coffees are all at the £3 - £3,50 range.

Working up the courage to complain…

OP posts:
Perhapsanorhertimewouldbebetter · 13/01/2024 10:24

Prrambulate · 13/01/2024 10:07

This is now getting silly. A gimmick is not just anything whose meaning isn’t clearly explicit. A gimmick is something used to attract attention or trade while lacking intrinsic value. None of those things listed lack value to the people purchasing them. Even if the historical origin of the term is unclear, there’s enough of a social understanding of what - eg - a flat white refers to (not as much foam as other frothy drinks, for instance).

The only way a babycino is a gimmick is for the child drinking it, who may feel like they’re getting a similar experience to their accompanying grown up nursing a coffee. For the parents buying them, they know exactly what they’re getting (warm milk). It has value.

It's a gimmick.
That doesn't mean you shouldn't buy it - lots of people buy gimmick items for lots of reasons.
It's not silly to call it what it is.
The babycino gets people in the door as much as any other product does.

Prrambulate · 13/01/2024 10:35

So any product that gets people into doors but without an explicit and apparent English meaning is a gimmick?

OP posts:
Flickersy · 13/01/2024 10:59

Prrambulate · 13/01/2024 10:35

So any product that gets people into doors but without an explicit and apparent English meaning is a gimmick?

The definition of gimmick is "a trick or device intended to attract attention, publicity, or trade."

So yes.

Perhapsanorhertimewouldbebetter · 13/01/2024 11:56

Prrambulate · 13/01/2024 10:35

So any product that gets people into doors but without an explicit and apparent English meaning is a gimmick?

Pretty much, yes.
That's the whole idea of them.
Nothing wrong in enjoying a gimmick, of course.

Prrambulate · 13/01/2024 13:36

Perhapsanorhertimewouldbebetter · 13/01/2024 11:56

Pretty much, yes.
That's the whole idea of them.
Nothing wrong in enjoying a gimmick, of course.

No that’s not ‘the idea of them’. Many names of dishes or beverages evolve organically over time, and the name simply sticks. They’re not direct products of marketing.

And even if your understanding is that “gimmick” = “branding/marketing”, the word gimmick has negative connotations, suggesting spurious value added. That’s a key part of the definition missed by @Flickersy

OP posts:
Alohapotato · 13/01/2024 13:40

They are free in my local coffee shop, I would not pay for it. My children never finish their coffees.

ThinWomansBrain · 13/01/2024 13:53

Charged nearly £4 for tea in a costa the other day.
Splash of milk, teabag, hot water... max 8-10p.
VAT, Servers, property costs, admin... and subsiding a coffeeshop full of babycinos by the sound of it.

rookiemere · 13/01/2024 13:55

I very rarely order tea if I have to pay for it, unless it's part of an afternoon tea.
At least with coffee it seems like there is some effort being made with the noisy machines and the milk frothing. Literally anyone can put a teabag in a pot - and agree with poster upthread that the water is rarely hot enough.

Perhapsanorhertimewouldbebetter · 13/01/2024 14:00

Prrambulate · 13/01/2024 13:36

No that’s not ‘the idea of them’. Many names of dishes or beverages evolve organically over time, and the name simply sticks. They’re not direct products of marketing.

And even if your understanding is that “gimmick” = “branding/marketing”, the word gimmick has negative connotations, suggesting spurious value added. That’s a key part of the definition missed by @Flickersy

A gimmick does the have to have negative connotations, though it can.

Chilicabbage · 13/01/2024 14:05

Literally anyone can put a teabag in a pot - and agree with poster upthread that the water is rarely hot enough.
That's two things. 1 is unheated cup, second is that water temp for tea should be lower than for coffee by few degrees.
I always ask to heat up the cup for a sec when getting coffee.

Perhapsanorhertimewouldbebetter · 13/01/2024 14:08

So many folk failing to realise that a chunk of the cost of eating out isn't the cost or time to make the food/drink - it's all the other costs associated with running a business. As for babycinos they need to be priced accordingly, like every other item.

viques · 13/01/2024 14:11

How much do they charge for a herbal tea ( tea bag and hot water) or a normal tea ( tea bag, hot water, splash of milk)?

When you have stuff in a cafe it is pointless to think “ I could do that at home for a fraction of the cost”. You need to factor in all the extra costs the cafe has, and then think why you chose to go there in the first place and what that is worth to you.

SmallestInTheClass · 13/01/2024 14:11

I see 90 percent of the cost of a cup of tea (or Babycino) is the price for sitting in the cafe. The rest is for the actual drink.

Perhapsanorhertimewouldbebetter · 13/01/2024 14:12

@viques @SmallestInTheClass
Agreed.

DappledThings · 13/01/2024 15:59

Perhapsanorhertimewouldbebetter · 13/01/2024 09:45

I don't recall saying anything was 'more' of a gimmick, simply that it was a gimmick.
Some things are clearly more explanatory than others though - black coffee, hot chocolate, peppermint tea vs babycino etc.

But if they are all gimmicks what makes the name of a babyccino worthy of comment particularly?

AyeRightYeAre · 13/01/2024 16:15

Cost of the milk, employing staff, heating, electric and lighting, washing the cup, refrigeration, rates, accountant, etc, etc, etc.

And they are providing toys.

£2 is a bargain.

You are a CF

Perhapsanorhertimewouldbebetter · 13/01/2024 18:35

DappledThings · 13/01/2024 15:59

But if they are all gimmicks what makes the name of a babyccino worthy of comment particularly?

I also don't recall saying everything was a gimmick.

Ludovik · 13/01/2024 18:43

Chilicabbage · 13/01/2024 14:05

Literally anyone can put a teabag in a pot - and agree with poster upthread that the water is rarely hot enough.
That's two things. 1 is unheated cup, second is that water temp for tea should be lower than for coffee by few degrees.
I always ask to heat up the cup for a sec when getting coffee.

It’s the other way around surely? Coffee at over about 93 degrees is likely to taste burnt, whereas black tea is good at about 98 degrees (and a decent one is fine at 100).

Herbal or green teas are better at lower temperatures.

DappledThings · 13/01/2024 19:22

Perhapsanorhertimewouldbebetter · 13/01/2024 18:35

I also don't recall saying everything was a gimmick.

No, I did. You said you hadn't said babyccino was more of a gimmick than any other coffee names. I agree, it isn't. So why so hung up on insisting babyccino is a gimmick but being fine with all the others. It's quite odd.

Perhapsanorhertimewouldbebetter · 13/01/2024 19:23

DappledThings · 13/01/2024 19:22

No, I did. You said you hadn't said babyccino was more of a gimmick than any other coffee names. I agree, it isn't. So why so hung up on insisting babyccino is a gimmick but being fine with all the others. It's quite odd.

I didn't really express an opinion on other names, gimmicky or not, because we were specifically discussing babycinos.

XenoBitch · 13/01/2024 22:07

ThinWomansBrain · 13/01/2024 13:53

Charged nearly £4 for tea in a costa the other day.
Splash of milk, teabag, hot water... max 8-10p.
VAT, Servers, property costs, admin... and subsiding a coffeeshop full of babycinos by the sound of it.

What Costa? I have only ever seen tea costing £2.60.

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