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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To be so upset and also angry about this?

8 replies

Ottercave · 09/12/2023 19:47

This is the first christmas since my mum died earlier in the year.
I’ve scaled things right back concerning christmas this year which my adult children understand although I’m not ignoring it totally.
Went out christmas shopping with my husband this morning. It was hard but I did alright until the last shop we visited.
Walked into The Range only to see directly in front of me an electronic advertising sign that had an advertisement saying Mother’s Day Sunday 27th March. There was no way not to see it.
Christmas is difficult enough this year without being reminded of Mothering Sunday.
My plan has always been get through christmas, have january to recover before ‘preparing’ myself for the first Mothering Sunday without my mum.
Managed to make it round the shop ok but broke down when we got back to the car.
Surely I’m not being unreasonable that it’s a hard enough time of year for those of us who’ve lost our mum’s without having the double whammy of Mothering Sunday being thrown in over 3 months before the actual date.

OP posts:
ANightingale · 09/12/2023 19:53

Well, even without the impact on people who are bereaved, why the fuck are they advertising like this before Christmas is even over? Mad! YANBU. I'm sorry for your loss and I hope you get through Christmas as best you can.

beforethecoffeegetscold · 09/12/2023 20:04

I'm confused as to why they are advertising mothering Sunday already? I'm so sorry for your loss, it is unbelievably tough dealing with grief at Christmas time. But I don't think you can be angry with a shop for marketing, it is a place of business and advertising is an important part of that business. Christmas is going to be difficult time for many who have lost a love one, regardless of any advertisement. I hope you get lots of love and support from your family this Christmas x

CaroleSP · 09/12/2023 20:12

I'm in the same situation - finding it tougher than I expected it would be. No children so don't need to put on a front at home but need to at work. Colleagues all hyper & seem to have forgotten my recent loss so just trying to get through.
Thank God I've not seen anything about Mother's Day yet, might be the final straw.
Sending you big hugs @Ottercave x

Riverlee · 09/12/2023 20:12

I don’t know why they are advertising Mothering Sunday now. However, it’s nothing personal, just a marketing ploy.

usernother · 09/12/2023 20:15

27th March is a Wednesday so it's obviously an old sign and there by mistake. It's not aimed directly at you.

ANightingale · 09/12/2023 20:17

usernother · 09/12/2023 20:15

27th March is a Wednesday so it's obviously an old sign and there by mistake. It's not aimed directly at you.

Last time it was a Sunday was 2022 - why would they have a nearly two year old sign out?

TomatoSandwiches · 09/12/2023 20:18

When you're grieving you get caught out by things you weren't expecting or prepared for, it's just part of the process.
Sorry for your loss.

Ottercave · 09/12/2023 21:46

#beforethecoffeegetscold. Advertising for Mothering Sunday I could understand if it was nearer the time but a full 3 months before the day and at another difficult time of the year is what I object to.
Thamk you #CaroleSP. Sending big hugs back your way.
#Riverlee. I know it’s just a marketing ploy. Just wasn’t expecting it now while I was already trying to deal with christmas.
#usernother. To be honest that just makes it worse that’s it an old sign.
#ANightingale. Exactly. As I’ve said above. That kind of feels worse for some reason.
#TomatoSandwiches. I think that’s the issue. I wasn’t expecting it as it’s December nowhere near the usual Mothering Sunday date.

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