I have two sisters.
They both have kids. One sister's kids are super friendly and affectionate and the my other sister's kids just aren't.
The ' unfriendly ' kids are a bit friendlier now they're older, but when they were younger ( under 5 ), they wanted nothing to do with anyone other then their mum pretty much. No matter what you do to engage them in play etc, their friendliness doesn't last long and they ultimately run off/ don't want to engage much.
The ' friendly ' kids are really friendly towards extended family and enjoy playing with us for longer periods and it's just easier to form relationships.
There are no other differences as we see the kids on both sides the same amount and make the same efforts.
What does this depend on ? Just the kids or is this also how they're being raised ?