To think clothing brands blatantly lie in online pics?

[PiglingQuartet]

Just bought a size 10 pair of cords. On the site the model was extremely thin and was listed as wearing a 10.
I am not as thin, although average height and the 10 drown me! I presume they either lied about the model's sizing or clipped them at the back.

Almost everywhere I shop now this is happening. I am not an unusual build. I am slim, 5'5 and very average body shape. I have been reading a thread in S&B about high waists listed as low, when they are clearly not.

Why do they do this? If it is to encourage me to buy multiple sizes and return the wrong ones, it has had the opposite effect of making me wary and buying much much less!
It would not kill them to list measurements of rise or legs. Most brands do not do this, even though a small few do. Some don't even bother to tell you what size the model is wearing, so I won't shop with them.

If it looked online like it looks on the models, no one would buy clothes.

This is why I like shopping in store

Me too, they are all so far away though, where I live. It's infuriating. I don't think for one moment that this model was wearing a 10.

Poetry are another, lots of their clothes look neat and well fitting on the slim models but drown anyone slim in real life.

They clip them at the back but also, the clothes the models wear arent the same as the mass produced clothes. Theyre better in terms of cut, finish and construction because the company knows theyre going to be photographed, much more care is taken in their production.

I find the main problem is inconsistent sizing both across brands and within brands.

Gosh that's depressing!