A few years ago I dreamed about earning £30k. Now I have finally got there after 9 years of FT work, it now seems many grads are being employed on salaries of £30k plus, especially in the public sector. However, I still see lots of job adverts looking for someone of 3+ years experience and offering a salary of £24k in the public sector.
This is in the south east.
The average salary is approx £33k according to Google.