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To be cheesed off at new Beaverbrooks ad

4 replies

Tooearlytothink · 11/10/2023 08:16

Mostly lighthearted but it does play in to a narrative. It basically says it's fine if your grown ass DH can't clean up after himself as long as he buys you nice things. Surely in 2023 we're past that? A grown man leaving his towel dumped on the bannister daily like a teenager or just dumping dishes in the dishwasher at random is not a partner participating fairly in running a house (unless of course, on the off chance, that's what they've agreed is okay but not sure there'll be many couples where that's the case).

OP posts:
BlueKaftan · 11/10/2023 08:19

I am assuming they know their client base?

elizzza · 11/10/2023 08:24

It says “HE won’t always pick up his towel and YOU’LL never stack the dishwasher right” (my emphasis), so it’s the woman dumping the dishes at random. It’s saying when you live with another person you’ll have habits that wind each other up, but it’s worth it anyway. Not sure linking that to some earrings makes any sense but that’s the nature of advertising!

skippy67 · 11/10/2023 08:46

elizzza · 11/10/2023 08:24

It says “HE won’t always pick up his towel and YOU’LL never stack the dishwasher right” (my emphasis), so it’s the woman dumping the dishes at random. It’s saying when you live with another person you’ll have habits that wind each other up, but it’s worth it anyway. Not sure linking that to some earrings makes any sense but that’s the nature of advertising!

This.

Coffeerum · 11/10/2023 09:15

It basically says it's fine if your grown ass DH can't clean up after himself as long as he buys you nice things.

Except that isn't what its saying.

Your outrage is blinding you.

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