To find this advert cringeworthy and a bit patronising?

[cool4cats2020]

Took my kids to the cinema yesterday (DS 8 and 10). Before the film this Tesco ad was played. We don't watch TV at home, so hadn't come across it before.

I'm a single parent, split up from my ex several years ago, and ex usually has the kids every other weekend for contact. We've generally got on pretty well and always put the kids first, quite often gone to events together and done birthdays and Christmas together for the kid's sake. But recently ex has gone right off the rails, and I've felt it necessary to suspend contact to protect the kids. So they're a bit fragile at the moment and cinema was a treat to help distract them.

Now I'm pretty thick skinned and not easily offended, but this ad made me want to curl up and die, and I can't imagine what my kids made of it. One minute it's showing that both parents are really uncomfortable and don't want to be doing it, the next they're all laughing together. The suggestion that some Tescos burgers can make everything ok between estranged parents and get them playing happy families would be comical if it weren't tragic.

I guess it's mostly separated/single parents who might see my POV here?

I’m not a single parent and thought this was weird.

The Mum seems truly uncomfortable with it all (and without any back story might have very good reason to), and surely this just makes kids think that there’s something wrong if this isn’t their experience of separated parents.

Is the message, women put your feelings aside no matter what for your children and your ex?! Having appropriate boundaries in place for a happy Mum is also good for children.

It’s preachy, simplistic and a bit creepy.

I've not been to the cinema in ages I meant just the regular TV advert I'm sure it's been edited

I guess it's mostly separated/single parents who might see my POV here?

No I'm married with DC

I also meant "wholesome" not "wholesale"!
Either way I hate it

Yeah it's got vibes of "Kendall Jenner handing riot police a Pepsi"

Not everything has to be a social commentary, just stick to what you're trying to do which is sell food.

I think the big problem is adverts keep trying to prop up causes. Sometimes it's okay to just sell a product.

Awful advert!! Tesco marketing department, what were you thinking?

This would be my reaction

Yes, again, there will be shorter edits of ads planned into campaigns. The idea is that you've seen the full ad at the beginning of the campaign, then the shorter edit (cheaper media spend) will remind you of it - you don't need the whole thing again.

I think the big problem is adverts keep trying to prop up causes. Sometimes it's okay to just sell a product.

I'm not sure what "cause" this is supposed to be selling...

The reason advertisers create storytelling ads like this is because emotional responses last longer and are more memorable than more factual/rational ads. Of course, they will have wanted to provoke warm and positive emotions from this story, not the reaction so many of you on this thread have experienced.

Maybe it is grumpy mummy's fault, who knows?