There's so much moralising on this thread about the weak-willed fat people gobbling up meal deals and other unhealthy foods. If only they would take the time to prepare some lentils and just EDUCATE themselves, right?
You can buy a lasagne for 99p in the supermarket. Good luck making one for anywhere near to that price. Certainly home-made will taste better, but if you're short on money - and time - then being fed is better than not.
The government can't raise the prices of food it considers to be bad, without taking opposite steps to make health, convenient food readily available - and cheap.
With two parents out at work, there's often scant time to cook a decent meal every night for lots of families. Not everyone has freezer room to batch cook - that's assuming they've got the money to buy in bulk. We've just gone through a winter where people were too scared to switch their heating on and sat there, shivering, during icy temperatures. But suddenly now we're not worrying about the cost of using fuel to do all this batch cooking and prep? That's without even solving the issue of time....
As some PP have said - this is performative. It will get lots of people clapping their hands and nodding sagely about the bad fat people who now have to eat more healthily.
The answer is not more stick, but more carrot - quite literally. Why not put healthier choices in the meal deals? Yoghurts, fruit, etc. It's hard to pick up convenience food that's also healthy. Fruit and veg, meat and fish - they're all staples but really expensive. It's mind-blowing that we've reached a stage of food poverty where eating meat or fish is now considered a luxury.
Our lifestyles are not the same as they were in the 1950s so it's a daft comparison. Changing this tiny thing in isolation is utterly pointless unless the government are committed to making a raft of other changes at the same time encompassing everything from better food and health education in schools which is practical and actually meaningful, right through to forcing supermarkets to sell fruit, veg, meat, fish and other staples much more cheaply. Oh, and they can also reduce the amount we're charge for energy - I get that there has been problems with the supply of energy but we're one of the few countries where customers were slapped with high costs.
Changing meal deals is just a way for the government to get ass pats without actually pissing off the corporations who are churning out the unhealthy stuff.