To I think the TfL poster ‘watch your speed your sister does’ is sexist?

[Hebe2]

TfL have recently put up posters around London to try and stop people speeding. The poster consists of an image of wide open eyes and underneath the image. The warning “watch your speed your sister does”. This implies that women are somehow the moral gatekeepers of men. AIBU to think that this is a bit weird and sexist?

These posters have been around for a while. There’s one which says ‘watch your speed, you son does’.

No because there are/have been others.

Your son does

Your mate does

Your best friend does

I had to Google that cos it makes no sense to me. Apparently it's part of a campaign with other family members featuring in other ads i.e. 'watch your speed your son does'. It sounds a bit shit to me but I don't think it's sexist. I mean why are you assuming the owner of the eyeball is male for one thing?

Is it "watch your speed, your sister does"?

If so that's a bit weird. "Watch your speed, your mother does" would be more appropriate for most young men id have thought.

And actually probably your father does.in our family.

Weird and sexist, as you say.

Just realised the eyeball owner is the one watching. DOH. However, my point still stands. It's not telling me specifically to watch their speed is it?

I don’t really get it.

Not sexist at all as part of a wider campaign.

It's implying people are judging you for speeding.

Not on the slightest

not in the teeniest tiniest way

no no no

Is this one sexist too?

YABU, it is part of a wider campaign.

and it is utterly daft threads like this, which actually serve to distract and dilute much more important issues

It's implying people are judging you for speeding.

It's implying that passengers in the car are uncomfortable or alarmed at the speed at which you're driving.

Probably makes more sense if you've seen the TV advert - kid and friend in the back of the car scared at the father's driving.

Its not saying the sister needs to be a gatekeeper. It's telling the driver (targeting young men particularly) that they're scaring their sister. It's playing on the likelihood that they won't want to frighten their sister, and imo may resonate more than dad (no protective instinct) mum (always over cautious) and mates (as if they care) Obviously the psychology is based in stereotypical assumptions about relationships and roles, but they will hold true for many.

Stand alone it could be misconstrued that way but it’s part of a wider campaign.

Yea - I remember the ads on TV. Dad in front, muttering how they're late, two kids in back, boy thinking he wishes guy would slow down, getting scared, girl thinking she just wants to get there in one piece....couple near misses.
Then guy glances back at kids, we see a pedestrian walk out, shock on kids faces....then guy looks forward slams on breaks, black screen with the legend
'Watch your speed, everyone else does'

I often wonder about people like OP, do they just spend every waking minute looking for something to be offended by? Without even taking a minute to do a simple google to see what the campaign was OP had immediately jumped online to cry 'sexism'

It must be very hard work looking for things OP

There's been so many threads on this where the OP hasn't bothered to Google and find out about all the other posters in the campaign.

The poster isn't telling anyone else to watch the drivers speed and control it. It's telling the driver that their passenger (sister/son/mate/whatever) is aware that they're driving too fast (and isn't saying anything)

The poster that a pp has just linked makes it clear. The passenger is worried about the drivers speed. The poster wording tells the driver that they are.

Op I doubt you’ll be back

and hopefully you will see from unanimous response that you were completely barking up the wrong tree and perhaps should pause and think carefully before starting threads in future!

I would read that as women (wives/sisters/whatever) are safer drivers, drive within the speed limits and it's advising men to do the same. Historically, car insurance was cheaper for women because women were safer drivers. Then the EU got involved and said that that policy was sexist and insurance had to be equal across the board so women are actually paying more for their car insurance and are subsequently paying for the accidents that many men cause. Be outraged at that if you want something to be outraged about.

Ever heard of the phrase "boy racers"? Well this is probably to combat that.

I don't know if it implies that women are the moral gatekeeps for men or of men.

My DS referred to the “watch your speed, your son does “ poster when I was driving and he felt I was going too fast (I probably was)

It is intended to remind drivers that when they speed, it isn’t cool, it makes them a total knob. They are scaring their passengers and potentially risking the lives of loved ones.

There's an ad from nz where 2 cars are converging on a junction, the one on the main road slams on his brakes and then they both get out of the car, the one who is turning onto the main road is pleading with the guy on the main road to just 'stop, please just stop, I've got my kids in the car', the car on the main road keeps sort of jerking towards them. The guy driving on the main road just shrugs and says 'sorry mate I can't stop in time, I'm going too fast' then they get in their cars and the scene plays out. Honestly it made me cry

It’s nothing to do with male and female drivers.
Or male and female generally.
The campaign features other people, of both sexes, alarmed by the driver’s excessive speed

It's this.
It's talking about the passengers in the car who are scared at someone's excessive speed.
It's clearly too subtle though I thought the "scared faces" on the ads made it clear.