These things all come down to communication.
If a client misses the deadline to cancel, but before the appointment, then rings, apologises and asks if it might be possible to re-book….they might exercise discretion and not charge.
Even if someone rings the next day and apologises, they might not charge.
If someone rings after the charge has been applied and apologises,is pleasant, asks if it might be possible to re-book….they might let you, if this hasn’t happened before.
However, if there is zero communication, all that business knows is you didn’t turn up…no idea if you forgot, didn’t fancy coming,had an emergency or anything else.
To me it makes sense to apply the charge. Many businesses will do that in the circumstances BUT will then consider refunding or re-booking if the customer communicates with them. That customer usually won’t fail to turn up again, or Willie spect to be charged and not get a refund.
BUT it sounds like OP hasn’t communicated. Instead, she didn’t turn up and even after the charge doesn’t want to speak to them, just not use the business anymore. Failure of communication is actually the root of most issues.
From a business point of view, people need to realise too that customers actually tell all kinds of lies unfortunately. People will say they had an accident or someone died,in order to avoid paying. It is extremely hard for businesses to know who is being truthful and who isn’t. Blanket policies dont have ambiguities and are clear-cut.
Ive been charged before for a no-show. I was cross with myself. I rang up and profusely apologised and hoped they might re-book and use the mo eye for another appointment…..but I accepted they might not and that was their right. In that circumstance, they did re-book me. I was honest that I had forgotten. I think they appreciated that more than me telling them about a crisis. However,I appreciate that they were £50 out of pocket because of my carelessness. And I would have been willing to own the error which was mine and accept errors sometimes cost us and no-one else should lose out because of them.