PR puff piece.
The PR office for the programme write a little press release saying “fans can’t believe XYZ” and supply photos, the newspaper then prints it as it has free copy and doesn’t have to pay a journalist to write anything.
All of those quirky “29% of women love eating crisps on the loo, a survey said today” articles are also planted by PR officers. The survey is often a show of hands in the office, or certainly used to be ten years ago when DSIL worked in PR.