Farmers aren't in the media, because the media has for years deemed it uninteresting and of low political interest/power. It's been deemed 'minor interest'.
Then comes Jeremy Clarkson on his tractor to give Amazon their highest viewing figures. Ever.
Which kinda shows that the media is misreading this.
Why don't farmers spend all day on the internet moaning? Possibly because they work even longer hours than teachers, for even less return.
Plus living in rural areas, internet reception and provision is second rate (a hidden political issue in itself that we have broadband poverty). And where provision is poor, there's less awareness of how to use social media to your advantage...
Education was the last labour governments big policy. 'Education, education, education'. Politicians know control of education is about shaping the next generation and future political support.
Also, theres is nothing like a cute kid to sell newspapers / drive click bait. It's all about the money...
Whip things up into a frenzy and everyone will have an opinion on the subject (Jezza is proving this, with farming as it goes).
Farming needs to show cute animals being cuddled by children more and needs to recruit its own brand of NIMBY to fight on the media fronts. It will never compete with education though for one other very simple reason: there are a lot less farmers in this country compared to children and their parents. MN is bigger, has more journalists and politicians on it than FarmersWeekly Forum (or whatever the equivalent is). I suspect if you go on that forum you WOULD find a whole bunch of farmers 'whinging'. We just aren't aware of it on MN because the social circle isn't overlapping with media luvvies and ad sellers.
I wish people understood how media worked some days... and how politics is linked to the media.