So you didn’t benefit from commuters pre covid. Because you are somewhere people moved to once they didn’t need to commute.
Your problem is people moving into the area and not spending money where you want them to.
You are in a foodie business. But not a cafe. So not something people come in and buy daily. And your analogy of Gio is completely irrelevant. Because Gio maybe running a business where people go in and spend time everyday.
CoL is impacting everyone. And people cut back on anything that they can. Even in our office, less people are buying from the local businesses that have food vans that come round. Because people don’t need to spend £6 on a sandwich and drink. If there’s a cheaper alternative, people will look to do or buy that. But you are convinced it’s wfh. Even though people going into an office wouldn’t benefit you.
You didn’t have these people as potential customers before the pandemic and they are choosing not you use you now.
Small businesses owners, have to understand that if people aren’t using them they need to look at their business model. There constant small shifts in culture and peoples spending habits. To have a successful small business you have to be constantly making small shifts in your business. And you need to at least look at the possibility that, if people aren’t using you, the problem is the business.
There’s a takeaway near us, that’s closing. The problem is that anytime anyone orders, the women who answers is rude and food can take anything from half an hour to 2.5 hours. If you call to chase your order the woman is awful. So lots of local people won’t use them. But the owners complain about people not liking good food, not supporting small business etc. People are supporting other small businesses just not theirs.
I do get, from your posts, a hint of the attitude that ‘outsiders’ have moved in and you feel they have to prove themselves. My friend lives in a village where people still mention she isn’t really from that village. She moved there before she was 2 and she is now 32. I feel there’s a lot of that in your post. These people have come from somewhere, where things are more expensive. So you feel they owe you in some way.
people can also support small business online. I am mixed race and use silk caps to cover my hair to sleep. No one near here makes them. I don’t want to buy mass produced ones. So I found a small business owned by a woman who had makes her silk/satin bonnets and order them from her, but it’s online. I use another small business for my hair oil, again online. I bought a piece of jewellery for my dds 18th. Again, the small jewellers in my town, are all still selling very old fashioned jewellery. Not vintage just things like rings that say ‘Mum’ on that were all the rage in 80s/90s. I would definitely use them for cleaning and repair, not buy from. So I bought from a small business, online.
These online businesses have the products I want. They are small businesses. The businesses locally, don’t meet my needs. That’s why I don’t buy from them.