To ask what happens to all the sale clothes that don't sell?

[CowGirlTonya]

I've been browsing the clothing sales online. Most shops have just done their second or third round of reductions so there are amazing bargains to be had. But I am shocked at the volume of items that are still available. We're nearly mid-Jan, so the sales online can't last much longer.

There is A LOT of sale stock left, both high street and nice high end items as well. I've just spied a gorgeous pair of boots marked 50% off down from £850 to £425, but still well above my budget. I'm praying they'll somehow make it to 75% off, but when do retailers give up and stop discounting and remove from online? There's loads of high end luxury sale items at the moment, which I assume are even harder to shift than high street items.

AIBU to question what on Earth happens to all of the items that don't sell? Where do they go? And do you think retailers will take learnings from this and reduce the number of items they bring out in future seasons / collections to try and avoid such a surplus of un-sold sale stock in the future?

There is a next outlet where I've got a few bits for my child from which were really nice. I'm not bothered about out of season! Although it was in the sale. Not all of the stuff there is in the sale.

@MothralovesGojira

I think you've misread my post as I didn't say that in relation to charities?

I said that brands can't generally control what retailers do with their stock. Once you have sold a product to a wholesale customer they own it and can sell it/dispose of it as they see fit. You can of course have guidelines but essentially it is their choice how to get rid of excess stock.