You are buying something online that is intended to cover your torso: a top, a shirt, whatever. You look for the size guide. It lists only the measurements in the bust, waist and hips (if that!).
This misses crucial measurements.
One is the length of the garment in question. This seems extremely basic, but for some reason, many retailers don't bother to list this, or if they do, list it only in reference to one size, so you're left to wonder whether other sizes are different and by how much. If it's sewn with a woman 10-15cm shorter than me in mind, it's likely to be too short.
The second one is the measurement in the shoulders. Why consider only the size of the woman at three separate measurements beneath the armpits and ignore totally that the garment starts out somewhere around the neck and goes over the arms? Do they think women are basically stick figures with breasts?
Then the length of the arms, but I don't find this as problematic in practice.
Thoughts?