To not understand the fuss about squishmallows

[christmasandsnowflakes]

I have a 4 yo DD who is pretty much the target market I think. She loves cuddly toys and does spend quite a bit of time playing with them to be fair.

But I just don't see the appeal of squishmallows! They aren't particularly cute or good quality compared to other soft toys. If I was going to buy DD a soft toy I'm much more tempted by jelly cat or Keel toys type things.

Genuinely want to check if I'm missing something about them that my DD would love!?

They are really soft and squishy and lovely to cuddle.
That's it really.

Aren't all cuddly toys though!?

My 8 year old loves them. She has a massive one she uses as a pillow. Her friends really like them still. She has asked for another one for Christmas to add to her collection. I quite like them. Nice and cuddly.

They are pretty cute, different sizes and animals and my daughter loved the flipamallows that flip inside out to be two different animals.

Definitely buy your daughter what you would prefer instead of what she wants. She'll always remember it. I say this as a mother who refused to buy a Barbie over 40 years ago. Still reminded once in a while.

They're on my 15yo wish list!

I got one for my 13y niece last Xmas, with an H&M gift card stuck to it 😁 I think they’re cute and thankfully my DS does too so I can indulge

They've got a different kind of squish.

My daughter loves them too. They are cute. And squishy. That’s it, that’s the appeal.

Oh, and they are machine washable.

My DS 9 loves his! Cuddly and squishy

They're nice. I really want to get one for my 5yo but she's got way too many soft toys already.

@christmasandsnowflakes they are definitely more cuddly than some other soft toys.
The build a bears tend to be quite solid. Jelly Cat are nice but sooooooo expensive for anything bigger than a teeny tiny mouse. Beanie Boos aren't really cuddly and anything that's a novelty character like a Pokémon or something are usually not that soft.
Of the approximately 5463 soft toys in my house the squishies are my favourites. I can't explain why but they are so soothing to stroke and cuddle.

They're a very sensory, satisfying kind of squish. Kind of like popping a spot or something.

My 8 year old son is obsessed with them, they are cuter than other soft toys I’ve seen so not sure I agree with you that they aren’t and are extremely soft much more so than other toys. He wants loads for Xmas

@christmasandsnowflakes how can you say they're not cute....

They are what the kids want, mine love theirs and really wanted them. Get her one… only little once!

Well they don't seem to grow out of them, my 19year old has asked for one for Christmas.

My 20 year old dd has requested one for Christmas...she reckons it will help with her anxiety as they are very 'huggable'

My 10 and 12 year old love them. We have about 20 in various sizes, including a giant octopus and a pug it's ridiculous!

DD is 11 and still loves them, she just had another one for her birthday last month. I've had to buy another two recently as birthday presents for her friends as they are all obsessed with them as well. DD also uses hers as a pillow. I don't think they are bad value really, you can get a pretty big one for £15-£20 and you can easliy spend that on a 'normal' sized Jellycat.

They really are very huggable. I’ve got two autistic kids who are very sensory seeking and they love them. The giant ones you can use like a pillow. The smaller ones are nice just to hold. They are cute and, as someone else mentioned, very washable. One of ours got a direct hit during a sickness bug and washed up perfectly.

I don't get it either, OP. But I'm in my 20s and have bought several for myself. I don't know why I love them, they're just very soft and cuddly. I use them as pillows.

Claire’s have some half price today in their Black Friday deal if anyone was looking for Christmas gifts.

I think it's their collectability that's appealing.